Best Practices for Customer Acquisition

The strategies used to gain new customers are numerous, each depending on the product, company culture and personalities in play at a specific merchant . There are, however, some clear rules and best practices that can be employed to help optimize customer acquisition for all companies.

Table of contents of the Guide "Best Practices for Customer Acquisition":

• Introduction
• Infrastructure Components
• Customer Information
• Acquisition Channels
• Campaigns and Promotions
• Metrics
• Testing, Analysis and Optimization
• Launching Products
• Pricing
• Fraud
• Payment Methods
• Summary