Why They Leave: 7 Retention Mistakes That Are Driving Your Customers Away
Learn seven of the most common and harmful traps subscription services fall into and how to avoid them.
During this webinar, learn seven of the most common and harmful traps subscription services fall into and how to avoid them, including:
- Why more content is not always better, and how to leverage existing content
- The half-truths and misuses of lifetime value, and the metrics you really need to know if you want to maximize your monthly profits
- Why the ‘Better Mousetrap’ theory of subscription sites (thinking that all you need to do is provide loads of high-quality content) is ultimately an unprofitable path
- The critical importance of a subscriber’s first week, and how to enhance that experience to dramatically boost retention