Why They Leave: 7 Retention Mistakes That Are Driving Your Customers Away

During this webinar, learn seven of the most common and harmful traps subscription services fall into and how to avoid them, including:

• Why more content is not always better, and how to leverage existing content
• The half-truths and misuses of lifetime value, and the metrics you really need to know if you want to maximize your monthly profits
• Why the ‘Better Mousetrap’ theory of subscription sites (thinking that all you need to do is provide loads of high-quality content) is ultimately an unprofitable path
• The critical importance of a subscriber’s first week, and how to enhance that experience to dramatically boost retention