Webtab CEO Steve Johnson on Choosing and Using Vindicia CashBox
Webtab CEO Steve Johnson talks about how the Vindicia CashBox solution helped Webtab launch Bartab.com quickly and on schedule and helps them focus on the marketing & selling part of the business.
"We evaluated doing all of this stuff on our own and I decided that it would be hugely expensive to endeavor to create what Vindicia had already created. And really it would take focus off of what we were trying to do which is the marketing and sales customer service side of supporting those digital transactions. So we looked at Vindicia and, for the amount of investment, we realized we would get a huge benefit not having to spend the time, the effort and the resources building a transaction back-end that wouldn't even have close to the amount of functionality that we get out of Vindicia CashBox. So it allowed us to focus on building the front end, building the platform, and getting to market quicker, so all of those things were helpful in launching the Webtab platform and our first product, Bartab.com."