Archived Webinars
Alternative Payment Methods:
Enough Already or The-More-The-Merrier?
Speaker: Steve Klebe, former SVP Business Development, Vindicia
Description: Many online merchants now recognize that adding alternative payment
options to the traditional credit-card choice can provide greater convenience, boost conversion
rates, and impact overall transaction costs. However, with so many available payment methods at
their disposal and new ones constantly emerging, merchants must understand which alternative
payments could make a material impact on their business. Before implementing an additional payment
method, they should analyze the full cost involved and the expected ROI. Steve Klebe, a 25-year
veteran of the payments industry, discusses the operational, financial, and business-model
implications associated with a variety of existing and emerging alternative payment methods.
This session primarily focuses on those alternative payment options that are being offered in
the United States as a complement to our previous webinar
"Understanding the International Payments Landscape."
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Build Online Revenue: Proven Best Practices and Results from the Real World
Speaker: Gene Hoffman, Chairman and CEO, Vindicia
Description: Every digital business is focused on how best to acquire customers, retain them as long as possible, expand into new markets, and provide a compelling customer experience. Through his own personal experience and years of working with digital businesses around the world, Gene Hoffman has seen countless examples of what works – and what to avoid – in this process. During this webinar, Gene draws on real examples of Vindicia clients who have used a variety of best practices to optimize their efforts and achieve desired results in acquisition, retention and expansion. In addition, he pinpoints specific "gotchas" to avoid to ensure that your online experience is both relevant and profitable.
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Building a Payments Strategy for your Global Business
Speaker: Monty Kerr, VP Commerce and Advertising, hi5 & Sanjay Sarathy, SVP Marketing, Vindicia
Description: During this webinar, we explore the payment lessons learned from
running a global business online. This webinar covers which payment methods to accept, how to
measure the impact of those choices on revenue and customer acquisition, and what pitfalls to
avoid while finalizing your payment strategy. Monty speaks from his experience at hi5, a
leading social network and gaming company which supports over 60 payment methods and 30 currencies
worldwide. Sanjay offers his advice based on business trends and observations of the payments
industry.
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Business Model Innovation:
How to Take Advantage of Customer Trends
Speaker: Gene Hoffman, Chairman and CEO, Vindicia
Description: Tracking the best way to offer digital products and services to your
customer base requires complete attention. Every few months, another new business model or billing
trend becomes the next "hot topic" and merchants have to scramble to keep up.
In this webinar, we examine the pros and cons of several popular business models including
freemium, microtransactions, subscriptions, and hybrid models, and give concrete best practices
for each.
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Case Study:
Managing Chargebacks and Fraud in the Virtual World
Speaker: Paul Rockwell, Director of Risk / Fraud, IMVU Inc.
Description: Online merchants face many costs from fraud and its primary symptom,
chargebacks. Aside from the loss of precious revenue, expensive chargeback fees and the potential
loss of merchant accounts due to excessive chargeback volume, online merchants also run the risk
of losing valued customers - and their dollars - due to false positives, the situation in which
perfectly valid transactions are refused on suspicion of fraud. Such were the concerns of Paul
Rockwell, Director of Risk / Fraud at IMVU Inc., an avatar-based social network and virtual world
in which over 90% of revenue comes from the direct sale of virtual currency. During this webinar,
Paul discusses the different fraud threats to IMVU and the methods used to secure and protect
its virtual world.
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Chargeback Management and Its Implications on Your Online Business
Speaker: Doug Smith, Vice President of Client Services, Vindicia
Description: Chargebacks are a fact of life for most online merchants. However,
how you analyze and manage them is instrumental to optimizing your business operations. Since not
all chargebacks are alike, understanding best practices around them is critical both from a
compliance, as well as a business perspective.
During this webinar, Doug Smith, Vice President of Client Services at Vindicia, highlights
specific chargeback trends he's seen across a variety of online businesses this year, describe
ways to minimize their impact, discuss recent regulatory changes around chargebacks that could
affect your business, and highlight the relevance of chargeback management in the context of your
subscription and one-time billing operations.
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Demystifying Taxes for Online Merchants
Speaker: Gene Hoffman, CEO, Vindicia
Description: With today's complex tax regulations, knowing how to correctly
calculate, collect and report sales taxes can be a confusing and frustrating task for any online
merchant. In this webinar, you will learn how to correctly determine your tax nexus and decide
when you need to collect tax from your customers. You hear how to classify
your goods and services appropriately (tangible vs. various types of intangible), and how to
create pricing strategies that minimize your tax burden. Additionally, Gene clearly identifies the steps needed to
correctly calculate both domestic U.S. and international taxes.
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Economics of Free in Digital Businesses
Speaker: Robbie Kellman Baxter, President of Peninsula Strategies
Description: Freemium business models are all the rage these days. To date, most of the conversation has focused on consumer-oriented models. B2B has historically shied away from free for several reasons—lack of fit with big ticket business offerings, risk of losing perceived value and willingness to pay, and the high cost of providing customer support for these (free) offerings. But this situation is changing.
This webinar features case studies of companies trying free offerings to serve markets ranging from small businesses to large enterprises. B2C, Consumer/Business hybrids, as well as pure B2B companies are discussed.
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Facebook Credits: Monetization Impact Both On & Off the Platform
Speaker: Jeremy Nusser, Director of Product Marketing & Social Media, Vindicia
Description: Facebook recently introduced Facebook Credits, a virtual currency
on their platform that attempts to lower barriers to buying applications or virtual goods.
During this webinar, Jeremy Nusser explores the world of Facebook Credits and their potential impact on the ecosystem around the
platform. Topics covered include: demographic, volumes, payment method mix and the best
strategies for incorporating FB Credits into your business.
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Is Now the Right Time to Change Your Prices?
Speaker: Chris Hopf, CEO of PricingWire
Description: Pricing in the world of digital content and services has been very
much in the news recently, especially as companies experiment with different models. Just as
important as setting the initial price for your service is understanding when and how to make price
changes. Chris Hopf, CEO of PricingWire and a pricing expert, discusses various elements of price
changes, including:
- The obvious and not so obvious signs you should be considering price changes
- Common traps to avoid, including the trap of fear
- Readiness, timing and execution
Every pricing decision you make will impact the legitimate pricing options available to you in the
future, and this webinar will help you carefully consider the multiple pricing related factors that
must be considered to best position your business for sustainable market success.
Online Dating Sites - Marketing and Metrics to Improve Your Bottom Line
Speaker: Anne Holland and Mark Brooks
Description: Drawn from an exclusive study featuring data from 187 online dating and matchmaking executives, this webinar reveals:
- Conversion data & how it differs by type of site
- Real-life numbers behind the free vs paid business model debate
- Where dating sites can improve their marketing (pockets of opportunity)
- Payment processing stats that will directly impact your bottom line
Optimizing Customer Retention for Subscription Businesses
Speaker: Gene Hoffman, CEO, Vindicia
Description: For businesses who take advantage of recurring business models,
average customer lifetime value (ACLV) is the key metric to consider when judging the overall
health of their business. Merchants have several methods at their disposal to increase their
ACLV, and in this webinar, Gene Hoffman walks through the different processes that merchants
can implement to support their retention efforts. Topics for discussion include customer
cancellations and opt-outs, refunds, payment failures, and chargebacks.
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Outgrowing Homegrown: Is your online billing system hampering your growth?
Speaker: Gene Hoffman, CEO, Vindicia
Description: This webinar focuses on what happens when companies hit the revenue
wall with their homegrown billing systems, and how to identify the warning signs that your current
solution is preventing your company from growing to its full potential. You will also learn how
Vindicia's existing merchants have strategically used best practices in recurring billing to
increase revenue and customer acquisition and overcame the common pain points that faced them in
their fast growing businesses.
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PCI: Reducing the Burden of Compliance
Speaker: James Cowing, Managing Director and CEO, Digital Resources Group (DRG)
and Brett Thomas, Chief Technology Officer, Vindicia
Description: In this joint webinar, Digital Resources Group (DRG) and Vindicia
provide insight into how to prepare your company to meet the new standard, avoid the late rush as
next year's deadline approaches and implement a program that will ensure your success in complying
with a complex set of card industry requirements. In addition, they provide an overview of how
working with a PCI assessor who is familiar with Vindicia and its APIs can streamline the effort
and reduce the costs associated with achieving and maintaining compliance.
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Selling Online Content Without Giving Up 30% to Apple and Facebook
Speaker: Gene Hoffman, CEO of Vindicia
Description: The wave of application platforms that promise significant acquisition
capabilities is now upon us. Apple, Facebook and even Google all announced recent initiatives to
support and monetize a variety of business models on their respective platforms, from subscriptions
with Apple to virtual items and currencies on Facebook. In this webinar Gene Hoffman, CEO of Vindicia, describes the impact these new application platforms have on digital merchants and will highlight
both the pros and the pitfalls of working with these models.
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Stay Ahead of the PCI Compliance Curve (podcast)
Speaker: Gene Hoffman, CEO, Vindicia & Dave Wallace, GM Merchant Compliance, Chase Paymentech
Description: PCI (Payment Card Industry) Compliance is not optional – it’s a requirement, no matter the size of your digital business. Failure to comply can be costly, both in fines and liability. During this podcast, learn how your business can achieve and maintain PCI-DSS Compliance despite potentially millions of points of data vulnerability.
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The Fundamentals of the Online Payment Ecosystem
Speaker: Adam Hollis, Director of Business Development, Vindicia
Description: The world of online payments can appear daunting, especially given
the proliferation of payment methods, business models, and fraud schemes. Merchants have to
address a number of questions for their own business: What payment methods should I accept?
Where do Visa and Mastercard fit into the picture? Does my merchant acquirer have to be the same
as my bank? During this webinar, Adam Hollis clearly outlines how the different pieces of the online payment ecosystem fit together, and answers the most common questions related to the "flow" of any payment, from inception to
settlement. In addition, he addresses some of the most common misconceptions around fees,
chargebacks, card regulations and their applicability to different online business models, from
subscriptions to microtransactions.
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The Nuances of Choosing a Payment Processor
Speaker: Paul Larsen, Payments and Operations Consultant
Description: Selecting a merchant processor is one of the most critical decisions to make when
conducting business online. In this webinar, noted payments industry expert Paul Larsen highlights the importance
of processor features such as account updater, dynamic service descriptors, alternative payment methods, and reporting
to help guide merchants who are serious about optimizing their business.
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The Services Tsunami: Implications of Emerging Business Models
Speaker: Gene Hoffman, CEO, Vindicia
Description: This webinar discusses the specific considerations traditional
businesses must take into account when transitioning to a service-based model, including the
fundamental impact a merchant's billing infrastructure can have on its online profitability.
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The Subtleties of Customer Acquisition
Speaker: Gene Hoffman, CEO, Vindicia
Description: Much has been written about customer acquisition in an online business.
There are entire books devoted to this topic. However, an area not fully explored is the close
connection among the worlds of payments, billing, and online marketing, and the resulting impact
on digital merchants. This webinar highlights topics like understanding the different
tradeoffs with payment method choices, the impact of using billing to cross-sell and up-sell, and
the impact of fraud screening on acquisition in different vertical markets.
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The True Cost of In-House Billing Systems: An ROI Calculation
Speaker: Jeremy Nusser, Sr. Product Marketing Manager, Vindicia
Description: In this webinar, we walk through different examples and typical
pitfalls of in-house systems while showing merchants how to maximize revenue while minimizing
billing system costs.
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Description: This bonus excerpt from our ROI webinar answers specific audience
questions about the costs of PCI compliance, how to measure retention if your business is one-time
transaction or microtransaction oriented, whether gateway fee can ever really be all-inclusive,
and what specific considerations you need to think about if your business is global, versus solely
U.S.-based.
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Three Ways to Increase Your Subscribers' Lifetime Value
Speaker: Anne Holland, Publisher of SubscriptionSiteInsider.com and Which Test Won?
Description: You could be earning 25% more per subscriber. Watch this video and learn how much more profitable you can make each subscriber account. If you are an online merchant with a subscription business model, this webinar will help ensure that you aren't losing money, despite making millions in sales. Anne Holland, publisher of Subscription Site Insider – a publication
serving the paywall industry – reveals three proven tactics to raise lifetime value,
including test offers, on-boarding programs, and ancillary products.
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Top 10 Best Practices in 2010 for Online Merchants
Speaker: Steve Klebe, SVP Business Development, Vindicia
Description: In this webinar, Steve Klebe discusses the different best practices
online merchants can employ to maximize customer lifetime value, no matter which vertical market
they serve.
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Understanding the International Payments Landscape
Speaker: Steve Klebe, 25-year payment industry veteran
Description:Building a global online presence for your company requires
considerable attention to your international payment strategy. Steve Klebe, a 25 year veteran of
the payments industry, explores the key issues that online merchants face when expanding
worldwide, including payment method support, financial systems reconciliation, currency and
language support, global sales tax calculation, and other relevant topics.
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When is "Free" the Right Strategy for your Online Business?
Speaker: Jeremy Nusser, Director of Product Marketing & Social Media, Vindicia
Description: As companies move away from advertising as a sole revenue source,
innovation around business models is at an all-time high. Freemium, the business model that involves
offering basic content for free, while charging a premium for advanced features, is becoming more
and more prevalent across online businesses. During this webinar, Jeremy Nusser describes the different uses of "free",
and reveal the pitfalls to avoid when crafting monetization strategies.
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