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Subscription Billing Blog

The simplest billing frequency benefits customers

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Acquiring and retaining customers is the primary focus of any business or service provider, especially those using a subscription billing model. More customers allows these companies to offer their products at attractive prices, which retains those same consumers and draws in even more.While determining the most effective price requires a lot of data and calculations, consumers mainly want one thing:…

How subscription billing solves the issue of ad blockers

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Websites during the early days of the Internet were a chaotic environment of popups and advertisements filled with malware. As a result, consumers haven't fully trusted online ads since, and many install software created to block these intrusions and let users browse uninterrupted. According to Computer World, the gaming site Destructoid sees ad block rates between 36 and 42 percent, meaning…

Streaming devices rise as more homes consume OTT content

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According to Variety, more than half of American homes have at least one device capable of streaming over-the-top content. The website recently announced research from The NPD Group's latest Connected Home Entertainment Report. The quarterly statement shares statistics regarding consumer devices that stream OTT content. It includes information on TVs, tablets, smartphones, computers, video game consoles and more.According to the data,…

How newspapers are finding success with subscription billing models

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During the transition to digital, many newspapers faced tough times. After a few years of adjusting, most of these organizations have settled on digital subscription billing models that have enabled them to stay afloat. A recent study from the American Press Institute examined 98 newspapers with total circulations exceeding 50,000. Of these, 77 used some form of subscription billing model,…

19-digit Visas and “2-digit” MasterCards

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There are a couple of changes coming in the credit card space that are "small" to consumers, but probably have a big impact to merchants, particularly if you're running your own billing platform.1) MasterCard is adding new BINs. Starting October 1, 2016, MasterCard issuers will have new card numbers. In addition to the old 510000-55999 series cards, they'll be issuing…

The “TV Everywhere” trend is not dead yet

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TV Everywhere was long thought to cable's answer to OTT programming. While OTT has risen astronomically in recent years, TV Everywhere has fallen off the radar. However, a new report from Adobe Digital Index indicated the trend isn't dead yet.TVE vs OTT As OTT gains prominence, a growing number of consumers are cutting the cord. According to data from Pacific…

Brick-and-mortar retailers try on subscriptions for size

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Many established retailers are now taking advantage of subscription billing. As subscription boxes become more popular, existing businesses are creating boxes as a way to gain some extra revenue. Retailers now understand they can combine subscription business models to suit a wider variety of customers. Traditional shoppers can still pay for one item at a time, while subscribers can receive curated…

CBS OTT offering crashes during Grammy live stream

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The 58th Grammy Awards aired on Feb. 15 and many viewers who chose to live stream the event were disappointed. Online viewers who didn't have access to cable television experienced difficulties watching through CBS's subscription-based streaming platform, All Access.Live streaming difficulties Users who tuned into the live stream almost immediately confronted issues, such as error messages or blank screens. In the…

How to create a successful smart home device

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While the Internet of Things has been on everyone's mind for the past few years, the smart home is emerging at the epicenter of connected devices. Consumers and developers alike are jumping into this market, embracing IoT devices in the home that increase efficiency.Growing interest in smart homes A recent report from iControl found 50 percent of people intend to buy…

OTT Super Bowl broadcast draws record number of viewers

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Super Bowl 50 was a memorable game in more ways than one. Not only did commercials for the show garner the highest prices ever, according to data from Kantar Media, the game also broke records for the game's online viewership.More streaming viewers According to data from CBS, an average of 1.4 million people streamed the game per minute. In addition,…

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