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Vindicia Blog

Freemium, disruption and the mobile phone industry

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The US mobile phone industry is certainly ripe for disruption as anyone locked into a 2-year contract is well aware. It was only a few years ago that number portability became the norm, a feature most of the rest of the world had adopted eons ago. Along comes FreedomPop – funded by the founder of Skype and a Vindicia client – to disrupt the entire $100 billion industry via the freemium model. Can it work? Launching its service earlier in the week, FreedomPop enables any consumer to get 500MB of of 4G data for free via an agreement with Clearwire…

VDC @ GDC Online: Time to Mix It Up!

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Next week, the GDC Online conference rolls into Austin, Texas. This community-oriented conference – with worldwide attendance- focuses on connected games and provides game development professionals with the opportunity to network, exchange ideas, learn and innovate. We all say we go to these events to talk business, but let’s be real. A significant amount of networking happens after the conference has closed for the day. Vindicia and Metaverse Mod Squad want to be part of the action. We’ve teamed up to host an event where business connections can be made in a casual and relaxed setting. We invite you Mix…

Revenue Opportunities for SaaS Businesses: Two New White Papers

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With the subscription business model expanding across numerous consumer and business categories, companies are searching for ways to optimize their operations for this sea of change. We’ve certainly highlighted our convictions in webinars and Best Practice Guides on what companies can do to improve their revenue and profit growth via online subscriptions. The software-as-a-service (SaaS) market is no different in this regard. However, there are many less recognized ways to increase customer acquisition, retention, and ultimately margins as a SaaS company. To that end, we’ve written two white papers that we believe will help every SaaS company identify improvement areas…

What is the IMPACT of Customer Retention [Infographic]

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Acquiring new customers is costly. That’s why keeping the customers you already have is critical to your recurring top line revenue. In a competitive business environment, delivering high standards of customer service and superior product performance are important, but the key to minimizing customer churn and maximizing customer lifetime value is to deploy a subscription billing partner like Vindicia CashBox. CashBox, our marketing, CRM and billing platform, is proven to increase customer retention by 10-15%. Our infographic below breaks down and highlights the significant bottom line impact customer retention has on incremental recurring revenue.

Dreamforce ’12: Going Social and Giving Back

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I’ve attended many Dreamforce conferences since the event first started. This year really stands out, as two significant themes prevailed throughout the event. First, social media continues to explode and play a key role in the business world, as the data suggests: 4.5 billion social users worldwide 70% of enterprise companies have adopted social technologies $1.3 trillion in potential business value from social technologies 47% annual growth spending worldwide for social networking 150 million conversations between businesses and customers worldwide each day The data to support the social explosion is very exciting, and even more paramount is how pivotal the…