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Subscription Billing Blog

Ease of use is important in OTT viewing

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As OTT video viewing continues to climb in popularity, customers have revealed they still enjoy the convenience of watching streaming content on a bigger screen. The easier it is to stream content on a television set, the happier customers are. According to a recent report from TDG, smart TVs are the most preferred streaming device, with 32 percent of OTT viewers…

Winter Storm Jonas causes spike in OTT video streaming

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It's been clear for some time that over-the-top video content is taking over the media world. The recent Jonas storm made this all the more evident, as snowed-in consumers all over the East Coast settled in with their various streaming video subscription services and waited out the snow.Streaming peaks during Jonas Philly.com reported streaming video in Washington, D.C., the epicenter of…

Welcome to football (mid-) season

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Vindicia is excited to welcome the Chelsea Football Club as our most recent client to successfully launch on the Vindicia┬« CashBox┬« subscription billing platform. Chelsea is offering over-the-top (OTT) video content to their fans on a global basis. Subscribers will be able to view exclusive video content like player interviews, preseason live game streaming, and full match replays with their…

Brands evolve in their approach to subscription billing

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Subscription billing is one of the best ways to monetize a digital service, but it can be challenging to settle on a rate that is effective for both users and the business. As a result, companies often adjust their sources of revenue over the years, often making a few surprising choices along the way. Netflix and WhatsApp both recently announced…

Offering more payment options results in more conversions

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Offering alternative payment options is a smart move for any business using a subscription billing platform. Providing more than one method of payment is beneficial for a number of reasons. First, it gives customers more choices. Second, it can reduce churn. In addition, as alternative payments begin to increase in popularity, customers will be frustrated when you don't offer their method…

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