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Subscription Billing Blog

2015: The year of OTT video

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According to a report by Parks Associates, Ooyala and Vindicia, many more companies have gotten into the OTT video streaming market this year. In the U.S. alone there are around 65 companies offering services or planning to offer services in the near future. In addition to the new companies that have joined the market, companies like Netflix and Hulu continue to spread themselves…

5 steps to improve customer retention

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Customer retention greatly improves profits, so it's important to spend time focusing on the customers you already have. According to the Harvard Business School, when a company increases their customer retention rate by five percent, they can increase profits anywhere from 25 to 95 percent. The same research found attracting new customers costs 20 to 40 percent more - depending…

PGA offers OTT service to golf fans

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Golf fans are rejoicing because of PGA TOUR LIVE, the Professional Golfers' Association of America Tour's subscription streaming service. The PGA announced the service in April of this year and launched it in time for the Quicken Loans National in July. PGA TOUR LIVE allows fans to view golfers from the beginning of the tournament to the end live for the first time ever. The service is…

Verizon to offer mobile OTT service for free

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Users will soon be able to watch TV shows, music videos and other short-form content on their mobile devices for absolutely free. According to a Variety report, the wireless telecommunications provider will launch its OTT video service, Go90, later in the summer and make money from advertising.The report said the service didn't want to copy TV. "Instead, we wanted to create a mobile-first,…

Lebara offers new OTT service for European migrants

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Lebara doesn't just provide low-cost international calls anymore. According to Digital TV Europe, the telecommunications company has expanded into the over-the-top content market by offering a streaming service to viewers in Europe. Although anyone can watch the programming, it is specifically targeted toward migrants. The new multi-ethnic content service, Lebara Play, will be available to viewers in the UK, Germany, Netherlands and France…

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