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Gene Hoffman, Jr., Chairman and Chief Executive Officer
Prior to Vindicia, Mr. Hoffman co-founded eMusic in January 1998 and served as President, Chief Executive Officer, and a Director. As head of eMusic, Mr. Hoffman was featured on the cover of Forbes Magazine as a member of the July 1999 E-Gang, and named one of the 100 most influential entrepreneurs in technology in Upside Magazine's November 2000 Elite 100. Mr. Hoffman led the acquisition of eMusic by Vivendi/Universal in June 2001.
Before founding eMusic Mr. Hoffman was Director of Business Development and Director of Interactive Marketing of Pretty Good Privacy. Mr. Hoffman joined Pretty Good Privacy after it acquired PrivNet, Inc., an Internet privacy software company, where he was co-founder, Director and Executive Vice President.
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Brett A. Thomas, Chief Technology Officer
Before Vindicia, Mr. Thomas was Executive Vice President of Technology for eMusic, joining Mr. Hoffman shortly after the company was founded. While at eMusic, Mr. Thomas led a team of sixty-five employees and oversaw the technical integration of several geographically diverse enterprises utilizing multiple platforms.
Mr. Thomas has been a professional software developer since 1989, and has management, contract and technical experience through roles at Network Associates, PGP, NCR, MCI and IBM. Mr. Thomas has particular expertise in the design and implementation of high transaction volume e-commerce systems, large-payload download infrastructures, conversion of paper documents to electronic formats, encryption and security.
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Mark B. Elrod, Executive Vice President of Engineering
Prior to founding Vindicia, Mr. Elrod served as Vice President of Engineering and Business Development for ETP, Inc. and was a co-founder of LiquidMetal Consulting, providing time-critical engineering design and development resources to online media companies.
Before LiquidMetal, Mr. Elrod was a founding member and technical lead for FreeAmp.org, a non-profit, open-source media development organization sponsored by eMusic. Mr. Elrod came to eMusic from PGP/Network Associates where he led the Windows client development for their flagship encryption product after joining the team through the merger of PGP and PrivNet, an Internet privacy software company, where he was co-founder, Director and Vice President of Engineering.
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Debbie Ellisen, Vice President of Sales
Prior to joining Vindicia, Ms. Ellisen served as the Vice President of Sales at Azerity, a software company specializing in the automation of B2B transactions. Under Ellisen's leadership, the company increased market share from 1% to 38% in the served market.
Before Azerity, Ms. Ellisen was the Cisco Program Director for Arrow Electronics where she and her team of 55 drove revenue from $80M to $320M in 2 years and turned an unprofitable business into a profitable one. Prior to Arrow Electronics, Ms. Ellisen was at Advanced Micro Devices where she was responsible for $400M of revenue through the channel and successfully drove the transition of revenue from the direct model to the channel model. Ms. Ellisen has an MBA from Santa Clara University and a BA from the University of California, Berkeley. She is an active member of the Silicon Valley Leadership Council and is a member of the Board of Directors of the YMCA of the Redwoods.
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Sanjay Sarathy, Vice President of Marketing
Prior to joining Vindicia, Sanjay was CEO at Above All Software, a company that enabled companies to build composite applications or enterprise mashups. Sanjay also spent over 6 years at Sun Microsystems where he held various marketing leadership positions, most recently heading Sun's developer program, Sun Developer Network. He also led product marketing for Sun's web, application and integration server lines. Sanjay joined Sun via the acquisition of NetDyamics, an early pioneer in the application server space, and where he managed market development and platform marketing.
Sanjay has a Bachelor of Arts degree in Quantitative Economics from Stanford University and a Master of Business Administration degree from the University of California at Berkeley.
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Marcus Segal, Vice President of Operations
Prior to Vindicia, Mr. Segal worked as a consultant for The Roshambo Group, a consulting firm focused on Internet commerce in the dating, gaming and information-based verticals. Through site redesigns and fine tuning of customer service messaging, The Roshambo Group increased the revenues and retention rates of its clients. Before working for The Roshambo Group, Segal was Vice President of Operations at eMusic.com, a leading Internet-based music subscription service, where he was responsible for the HR, Production, Customer Service, Royalty Administration, and Business Affairs departments of eMusic through the Company's acquisition by Vivendi/Universal's Universal Music Group in 2002.
Prior to eMusic, Mr. Segal served as the Executive in Charge of Production/COO for The Documedia Group, an award-winning documentary production company based in Los Angeles. His projects included the 52-hour Sworn to Secrecy series for The History Channel and The Last Days of WWII for the A&E Network - for which he was nominated for an Emmy. Segal holds an MBA from Pepperdine University's Graziadio School of Business, was named a National Journalism Center Fellow in 1996, and received a BA in English Literature from the University of California at Santa Barbara.
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Marv Su, Vice President of Business Development
Before Vindicia, Mr. Su was Vice President of Business Development and Interactive Marketing for eMusic.com, where he was responsible for all aspects of partner, channel, and online marketing for eMusic and helped grow the eMusic online music subscription service from inception to a subscription base of approximately 75,000 users.
Prior to eMusic, Su was Director of Internet Marketing and Community for Intuit's Small Business division. Before Intuit, Mr. Su held management positions in Business Development and Advertising Operations at Infoseek Corporation. Prior to Infoseek, Su held various product marketing, business development, and management positions at Apple Computer. Mr. Su has a B.S. in Electrical Engineering from Stanford University and a M.S. in Management from the M.I.T. Sloan School of Management.
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