Marketing and Selling Automation
Marketing and selling automation includes core infrastructure, tools, and services that allow digital businesses to adjust their business model to lower the average selling cost, while increasing customer lifetime value.
Data, continuous testing and immediate results are critical when the average customer lifetime is long. Traditionally, you would wait months or years to gauge the impact of changes in customer acquisition.
On the selling side, conversion, retention and customer lifetime are critical. Once your marketing programs convince a customer to try your service, the billing or payment must immediately go through, in the customer's preferred language using localized payment methods. Once acquired, you have to retain the customer across months or years of recurring transactions to drive the profitability that the marketing spend requires in order to support even broader customer outreach.
Finally, as markets evolve, marketing and selling automation has to provide marketers with the flexibility to try new business models and pricing methodologies. You need the underlying infrastructure to easily unbundle services, or to use rating to segment high value customers.
CashBox automates and optimizes the customer acquisition orders that result from your marketing efforts. We then add the tools necessary to understand the “active” churn and then apply industry best practices and our own proprietary technology to retain the “passive” churn and thereby extend your customer lifetimes and profitability.