Customer Acquisition

Most businesses focus their marketing efforts on customer acquisition – and rightfully so. Increasing your customer base in primary markets and expanding into new markets is a basic tenet of success. In an online business, there are several areas where your billing system can help maximize your customer acquisition efforts.

Promotions

Vindicia’s billing solution makes it easy to create and manage promotions to help you continuously expand your customer base. Set up unlimited trials and offers to attract the broadest audience possible. Incorporate A/B and multivariate testing to quickly determine which pricing plans and promotions will be the most successful in specific market segments or with specific affiliate channels. Find the right price and the right customers to maximize your margins and profits – our flexibility allows for constant experimentation.

Package, Bundle, Cross-sell, Up-sell

Experimenting with product packing and bundles can dramatically increase your acquisition of new customers. Easily market to your existing user base to increase their Average Customer Lifetime Value (ACLV) with repackaged and bundled online offerings created with Vindicia. Effectively communicate with customers in a timely and relevant manner with Vindicia's customizable email templates and ensure your offerings reach customers at the right point in their lifecycle. Understand the key product metrics necessary to focus your efforts where they will have the most success with our reporting capabilities.

Global Expansion

Expanding into new markets is a goal of most digital merchants as part of their customer acquisition strategy. Because of this, a successful company in this space must meet the challenges posed by local tax regimes, compliance regulations, languages, and worldwide currencies. Vindicia has a proven track record of helping our merchants conduct business in over 200 countries across the globe. Bill in local currency, send communications in local languages, and automatically apply the correct tax codes across the globe. Additionally, accept a broad variety of the most popular payment methods, from credit cards and debit cards to Paypal to country-specific payment methods like Boleto Bancario. Based on market demand, we are constantly introducing new payment methods that drive success for our merchants.

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• Increase customer retention to drive long-term profitability.