Best Practice Guides

Best Practices for Customer Acquisition
Highlights how online merchants can fine-tune their customer acquisition strategies. Topics covered include pricing, payment methods, promotions, acquisition channels and metrics.
READ MORE

Best Practices for Customer Communications
Details communication best practices for online merchants to increase customer satisfaction and revenue. Topics include trial period messages, billing notifications, receipts and retention offers.
READ MORE

Best Practices for Customer Retention
Outlines key strategies for optimizing customer retention across companies with subscription revenue streams. Strategies covered include customer service, payment failure handling, Account Updater usage, customer communication, retention offers, chargeback management and price discrimination.
READ MORE

Best Practices for Chargeback Management
A primer for your online business on how best to minimize fraud in the form of chargebacks
READ MORE

Best Practices for Online Business Models
This paper defines the key terms for online business models and describes the most common types of those models, their pros and cons, and the key metrics associated with each.
READ MORE