Archived Webinars

Alternative Payment Methods:
Enough Already or The-More-The-Merrier?

Speaker: Steve Klebe, SVP Business Development, Vindicia
Description: Many online merchants now recognize that adding alternative payment options to the traditional credit-card choice can provide greater convenience, boost conversion rates, and impact overall transaction costs. However, with so many available payment methods at their disposal and new ones constantly emerging, merchants must understand which alternative payments could make a material impact on their business. Before implementing an additional payment method, they should analyze the full cost involved and the expected ROI. Steve Klebe, a 25-year veteran of the payments industry, will discuss the operational, financial, and business-model implications associated with a variety of existing and emerging alternative payment methods. This session will primarily focus on those alternative payment options that are being offered in the United States as a complement to our previous webinar "Understanding the International Payments Landscape."
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Building a Payments Strategy for your Global Business

Speaker: Monty Kerr, VP Commerce and Advertising, hi5 & Sanjay Sarathy, SVP Marketing, Vindicia
Description: During this webinar, we explore the payment lessons learned from running a global business online. This webinar covers which payment methods to accept, how to measure the impact of those choices on revenue and customer acquisition, and what pitfalls to avoid while finalizing your payment strategy. Monty will speak from his experience at hi5, a leading social network and gaming company which supports over 60 payment methods and 30 currencies worldwide. Sanjay will offer his advice based on business trends and observations of the payments industry.
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Business Model Innovation:
How to Take Advantage of Customer Trends

Speaker: Gene Hoffman, Chairman and CEO, Vindicia
Description: Tracking the best way to offer digital products and services to your customer base requires complete attention. Every few months, another new business model or billing trend becomes the next "hot topic" and merchants have to scramble to keep up.

In this webinar, we will examine the pros and cons of several popular business models including freemium, microtransactions, subscriptions, and hybrid models, and give concrete best practices for each.
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Case Study:
Managing Chargebacks and Fraud in the Virtual World

Speaker: Paul Rockwell, Director of Risk / Fraud, IMVU Inc.
Description: Online merchants face many costs from fraud and its primary symptom, chargebacks. Aside from the loss of precious revenue, expensive chargeback fees and the potential loss of merchant accounts due to excessive chargeback volume, online merchants also run the risk of losing valued customers - and their dollars - due to false positives, the situation in which perfectly valid transactions are refused on suspicion of fraud. Such were the concerns of Paul Rockwell, Director of Risk / Fraud at IMVU Inc., an avatar-based social network and virtual world in which over 90% of revenue comes from the direct sale of virtual currency. During this webinar, Paul will discuss the different fraud threats to IMVU and the methods used to secure and protect its virtual world.
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Demystifying Taxes for Online Merchants

Speaker:  Gene Hoffman, CEO, Vindicia 
Description: With today's complex tax regulations, knowing how to correctly calculate, collect and report sales taxes can be a confusing and frustrating task for any online merchant.  In this webinar, you will learn how to correctly determine your tax nexus and decide when you need to collect tax from your customers.  You will hear discussion on how to classify your goods and services appropriately (tangible vs. various types of intangible), and how to create pricing strategies that minimize your tax burden.  Additionally, the steps needed to correctly calculate both domestic U.S. and international taxes are clearly identified.   
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The Nuances of Choosing a Payment Processor

Speaker:  Paul Larsen, Payments and Operations Consultant
Description:  Selecting a merchant processor is one of the most critical decisions to make when conducting business online.  In this webinar, noted payments industry expert Paul Larsen highlights the importance of processor features such as account updater, dynamic service descriptors, alternative payment methods, and reporting to help guide merchants who are serious about optimizing their business.    
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Optimizing Customer Retention for Subscription Businesses

Speaker:  Gene Hoffman, CEO, Vindicia 
Description: For businesses who take advantage of recurring business models, average customer lifetime value (ACLV) is the key metric to consider when judging the overall health of their business.  Merchants have several methods at their disposal to increase their ACLV, and in this webinar, Gene Hoffman walks through the different processes that merchants can implement to support their retention efforts.  Topics for discussion include customer cancellations and opt-outs, refunds, payment failures, and chargebacks.  
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Outgrowing Homegrown: Is your online billing system hampering your growth?

Speaker:  Gene Hoffman, CEO, Vindicia 
Description:  This webinar focuses on what happens when companies hit the revenue wall with their homegrown billing systems, and how to identify the warning signs that your current solution is preventing your company from growing to its full potential.  You will also learn how Vindicia's existing merchants have strategically used best practices in recurring billing to increase revenue and customer acquisition and overcame the common pain points that faced them in their fast growing businesses.
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PCI: Reducing the Burden of Compliance

Speaker:  James Cowing, Managing Director and CEO, Digital Resources Group (DRG) and Brett Thomas, Chief Technology Officer, Vindicia
Description:  In this joint webinar, Digital Resources Group (DRG) and Vindicia provide insight into how to prepare your company to meet the new standard, avoid the late rush as next year's deadline approaches and implement a program that will ensure your success in complying with a complex set of card industry requirements. In addition, they provide an overview of how working with a PCI assessor who is familiar with Vindicia and its APIs can streamline the effort and reduce the costs associated with achieving and maintaining compliance.
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The Services Tsunami: Implications of Emerging Business Models

Speaker:  Gene Hoffman, CEO, Vindicia 
Description:  This webinar discusses the specific considerations traditional businesses must take into account when transitioning to a service-based model, including the fundamental impact a merchant's billing infrastructure can have on its online profitability.
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The Subtleties of Customer Acquisition

Speaker:  Gene Hoffman, CEO, Vindicia 
Description:  Much has been written about customer acquisition in an online business. There are entire books devoted to this topic. However, an area not fully explored is the close connection among the worlds of payments, billing, and online marketing, and the resulting impact on digital merchants. This webinar will highlight topics such as understanding the different tradeoffs with payment method choices, the impact of using billing to cross-sell and up-sell, and the impact of fraud screening on acquisition in different vertical markets.
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Top 10 Best Practices in 2010 for Online Merchants

Speaker:  Steve Klebe, SVP Business Development, Vindicia 
Description:  In this webinar, Steve Klebe discusses the different best practices online merchants can employ to maximize customer lifetime value, no matter which vertical market they serve.
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The True Cost of In-House Billing Systems: An ROI Calculation

Speaker:  Jeremy Nusser, Sr. Product Marketing Manager, Vindicia
Description:  In this webinar, we will walk through different examples and typical pitfalls of in-house systems while showing merchants how to maximize revenue while minimizing billing system costs.
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Description:  This bonus excerpt from our ROI webinar answers specific audience questions about the costs of PCI compliance, how to measure retention if your business is one-time transaction or microtransaction oriented, whether gateway fee can ever really be all-inclusive, and what specific considerations you need to think about if your business is global, versus solely U.S.-based.
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Understanding the International Payments Landscape

Speaker: Steve Klebe, SVP Business Development, Vindicia
Description: Building a global online presence for your company requires considerable attention to your international payment strategy.  Steve Klebe, a 25 year veteran of the payments industry, will explore the key issues that online merchants face when expanding worldwide, including payment method support, financial systems reconciliation, currency and language support, global sales tax calculation, and other relevant topics.
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