When is "Free" the Right Strategy for your Online Business?

Date/Time: Wednesday, September 15, 10-11am PDT
Speaker: Jeremy Nusser, Director of Product Marketing & Social Media, Vindicia

As companies move away from advertising as a sole revenue source, innovation around business models is at an all-time high. Freemium, the business model that involves offering basic content for free, while charging a premium for advanced features, is becoming more and more prevalent across online businesses.

During this webinar, Jeremy Nusser, Director of Product Marketing & Social Media at Vindicia, will describe the different uses of “free”, and reveal the pitfalls to avoid when crafting monetization strategies.

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Facebook Credits: Monetization Impact Both On & Off the Platform

Date/Time: Wednesday, October 20, 10-11am PDT
Speaker: Jeremy Nusser, Director of Product Marketing & Social Media, Vindicia

Facebook recently introduced Facebook Credits, a virtual currency on their platform that attempts to lower barriers to buying applications or virtual goods.

During this webinar, Jeremy Nusser, Director of Product Marketing & Social Media at Vindicia, will explore the world of Facebook Credits and their potential impact on the ecosystem around the platform. Topics to be covered include: demographic, volumes, payment method mix and the best strategies for incorporating FB Credits into your business.

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The Fundamentals of the Online Payment Ecosystem

Date/Time: Wednesday, November 10, 10-11am PST
Speaker: Adam Hollis, Director of Business Development, Vindicia

The world of online payments can appear daunting, especially given the proliferation of payment methods, business models, and fraud schemes. Merchants have to address a number of questions for their own business:

• What payment methods should I accept?
• Where do Visa and Mastercard fit into the picture?
• Does my merchant acquirer have to be the same as my bank?

During this webinar, Adam Hollis, Director of Business Development at Vindicia, will clearly outline how the different pieces of the online payment ecosystem fit together, and will answer the most common questions related to the "flow" of any payment, from inception to settlement. In addition, he will address some of the most common misperceptions around fees, chargebacks, card regulations and their applicability to different online business models, from subscriptions to microtransactions.

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Chargeback Management and Its Implications on Your Online Business

Date/Time: Wednesday, December 8, 10-11am PST
Speaker: Doug Smith, Vice President of Client Services, Vindicia

Chargebacks are a fact of life for most online merchants. However, how you analyze and manage them is instrumental to optimizing your business operations. Since not all chargebacks are alike, understanding best practices around them is critical both from a compliance, as well as a business perspective.

During this webinar, Doug Smith, Vice President of Client Services at Vindicia, will highlight specific chargeback trends he’s seen across a variety of online businesses this year, describe ways to minimize their impact, discuss recent regulatory changes around chargebacks that could affect your business, and highlight the relevance of chargeback management in the context of your subscription and one-time billing operations.

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