Demands on the marketing function have grown as companies move their product
and service to online delivery based on a subscription or recurring revenue
model. With this rapid shift to subscription models, a billing infrastructure
can no longer be an afterthought and must become a key part of a marketing
executive's toolkit. In order to answer strategic questions around subscription
conversion rates, auto-billing, payment failures and global growth, a marketing
professional needs a solution that provides real-time metrics to optimize
revenue streams.
| Key Marketing Requirements |
Vindicia Solution |
Marketing Executive Benefits |
| Test different billing plans |
Enables A/B and multivariate testing, including free trials, loyalty points and usage-based billing |
Rapidly discover ideal product and pricing mix for target markets |
| Repeat interaction with subscribers |
Provides merchants the ability to communicate with customers during billing events and at different points of the subscription cycle |
Enhance retention rates for your product or service |
| Support international markets |
Offers multi-currency, multiple payment method, multi-tax regime, multi-language and multi-processor support |
Easily support global subscribers without adding additional infrastructure |
| Cross-sell and upsell to installed base |
Highlight interstitial offerings at critical points in customer lifecycle |
Increase average customer lifetime value |
| Reports and history on subscription trends |
Detailed analytics on transaction, financial and subscriber growth metrics |
Develop deeper understanding into key factors affecting your business |
| Enable business users to manage product offerings |
Full administrative capabilities for the business user through an easy to use interface |
Maintain full control over product offerings and billing plans |
