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Paid online content is one of the fastest growing segments in the digital world, approaching over $2 billion in revenue spanning across diverse industries from business content to sports to research. While both single purchase and subscription models prevail, the latter accounts for over 80% of this segment's spending. As such, a critical challenge for content companies is to understand not only how to attract new subscribers, but how best to enhance customer retention in order to maximize average customer lifetime value.
A strategic recurring billing solution can help merchants achieve both goals. Rather than being viewed as just infrastructure to optimize the cash collection process, billing is now a strategic weapon to help you accelerate achievement of your revenue targets. Vindicia has worked with diverse content companies from deviantART to EnlightenNext who have business models ranging from pure subscriptions to subscription and advertising hybrids. The Vindicia CashBox solution enables these merchants to maximize revenue streams, manage multiple pricing and product offerings and improve customer retention. Furthermore, merchants can leverage Vindicia's infrastructure to easily expand their global reach across different currencies and payment methods while seamlessly interacting with varied tax regimes.
| Key Requirements |
Vindicia Solution |
Benefits |
| Easily change pricing to support business goals |
Merchant portal allows Vindicia users to instantaneously make changes to billing plans and product configurations |
Optimize the product/service packaging for your customer base |
| Successfully manage affiliate relationships |
Ability to track payments and chargebacks through individual affiliates |
Analyze which affiliates are most profitable |
| Support transparent customer communications |
Personalized communications templates |
Increase average customer lifetime value and provide upsell/cross-sell opportunities |
| Minimize payment failures in a recurring billing scenario |
End-to-end dunning system based on a merchant's business rules |
Maximize subscription renewal rates |
| Deliver a global experience |
Support for multiple currencies, languages, tax regimes and payment methods |
Provide your content/service without infrastructure constraints |
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