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The online dating market continues to be fiercely competitive and shows no signs of slowing down. More and more people are going online to meet others and forge deeper relationships – 23% of all internet users according to a recent Harris Interactive poll. In response to this demand, new sites with a variety of business models, user segments and relationship goals have sprung up.
Online dating companies must be able to offer targeted and unique promotions to attract and retain users in this ultra-competitive landscape. Additionally, they must protect the integrity of their online community (without negatively impacting revenue) by applying comprehensive fraud screening measures.
Vindicia provides the ideal recurring billing solution for online dating sites by allowing for flexible billing plans, packaging and promotions to maximize revenue and customer lifetime value. Vindicia’s powerful reporting capabilities can also help you understand which user segments are generating the most revenues and activity in order to effectively focus your marketing efforts.
You’ve worked hard to build a thriving dating community. Is your billing system holding you back from making the best returns on your investment?
| Key Requirements |
Vindicia Solution |
Benefits |
| Unlimited billing plans |
Creates multiple billing plans based on time, usage, and user profile |
Build, implement and test pricing plans for different market segments |
| Subscription renewal notification at appropriate times |
Enables auto-renew in conjunction with publisher-defined email templates |
Retain customers in the face of tough pricing competition |
| Attract and retain customers with competitive pricing and promotions |
Enables merchants to offer "payment method required" free trials, promotional pricing, and upgrades/sidegrades |
Quickly push new users through the sign-up process and retain existing customers with auto-renewals and timely promotions to maximize revenue potential |
| Timely customer communications |
Provides event-based communications and personalized templates |
Optimize your customer relationships and increase average customer lifetime value through appropriate upsell opportunities |
| Fraud management, both pre- and post-transaction authorization |
Includes fraud screening and automated chargeback management services to create the perfect blend of fraud management for your specific community |
Protect your valuable community from the negative influence of fraudsters, and win an average of 75% of chargebacks |
| Worldwide payment support |
Supports multiple currencies, languages, payment processors, and tax regimes automatically. |
Build billing plans and communications in the regions that matter most to your company |
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