Dating

Each year, more people are meeting one another online – 23% of all internet users, according to a recent Harris Interactive Poll. Accordingly, the online dating market has become crowded with a multitude of companies and business models that are vying to serve each community segment and relationship goal.

To be successful, online dating companies must offer targeted and unique promotions and payment plans that will attract and retain users in this ultra-competitive landscape. In addition, most growth opportunities are in global markets, each with unique payment, communication, and taxation issues. Billing infrastructure that fully supports these issues is critical to enable entry into new markets.

Customer Acquisition

In a business where the ultimate customer success story is a customer who no longer needs your services, the challenge is to continually acquire new customers. Vindicia's billing solution allows our merchants in the online dating market to rapidly launch new products and promotions to stay ahead of a rapidly changing market. Additionally, Vindicia allows merchants to easily create an unlimited mix of billing plans based on subscription terms, customer usage, or combinations of both.

Customer Retention

In a subscription billing business model, customer retention is the true key to predictable revenue and lasting profitability. Even the smallest increase in customer retention results in big revenue increases due to the power of Average Customer Lifetime Value (ACLV). Vindicia’s solution uses advanced billing logic with smart business rules, integrated Account Updater services, automated cross-sell and up-sell programs to deliver a typical 10% lift in customer retention for our merchants. We also help merchants with microtransaction business models increase their customer retention by providing the right tools for customer communication, pricing and promotions to enable repeat purchases from their users.

Fraud Management

Lastly, the integrity of the online community must be protected (without negatively impacting revenue) by applying fraud screening measures and industry-leading data security. However, proper fraud management for digital merchants requires walking a fine line between maintaining a low fraud rate while keeping the gates wide open for acquiring new members. By providing tools to control fraud while simultaneously mitigating revenue losses due to chargebacks, Vindicia helps our online merchants strike the perfect balance in their fraud management strategies.

Learn More

• Subscription Billing
• Customer Retention
• Fraud Management
• Vindicia CashBox