Subscription Billing for Marketing

For online businesses, billing has become a key piece of infrastructure to enable strategic marketing decisions. In the fast-paced marketplace of the online economy, marketing executives must have key data points at their fingertips, including subscription conversion rates, payment failures and regional growth comparisons.

Customer Acquisition

Vindicia's subscription billing solution helps our online merchants dramatically improve their customer acquisition efforts through:

• Rapid deployment of new products and promotions through an easy to use portal interface
• Continuous A/B and multivariate testing of new plans and promotions to pinpoint the ideal product and pricing mixes in target markets
• Complete flexibility in pricing models to include free trials, loyalty points, and usage-based billing
• Ability to easily expand into global markets and bill in local currency, communicate in local languages, and comply with regional tax codes

Maximize Customer Retention

In a recurring billing business model, customer retention is the true key to predictable revenue and lasting profitability. Even the smallest increase in customer retention results in big revenue increases due to the power of Average Customer Lifetime Value (ACLV). Vindicia's merchants typically experience a 10% increase in retention after implementing our solution due to automated processes including:

• Targeted communications with customers to build brand awareness and customer loyalty
• Automatic cross-sell and up-sell activities at key points in each customer's lifecycle
• Reduced exit paths and automated retention offers

Empowering the Business User

When launching new products or promotion, business users should have full control over the process and timelines. The last thing you want is to put together plans for a great promotion, only to have it wait in a backlogged queue for implementation. Business users should have the direct ability to create, manage and end-of-life product offerings without requiring IT support. With Vindicia's online portal interface, business users can easily manage product configurations, pricing plans, customer notifications and promotions. By gaining control of key billing functions, marketing professionals can shorten the time to market and make better business decisions.

Access to Key Business Analytics

Marketing professionals require real-time metrics to optimize revenue streams, and billing-related data should be available at your fingertips. An ideal billing system should quickly and easily provide answers to questions such as:

• What is my retention rate?
• Which products are my best-sellers?
• What affiliates are driving the most business?
• How well am I up-selling and cross-selling to my existing customers?
• What is the product uptake by region?

Vindicia's solution gives our merchants access to real-time metrics around these questions and much more, helping them answer strategic questions around subscription conversion rates, auto-billing, payment failures and global growth to optimize revenue streams.

Learn More

• Subscription Billing
• Customer Retention
• Customer Acquisition
• Vindicia CashBox