Online Gaming

According to the PC Gaming Alliance, online gaming and digital game downloads represented nearly 70 percent of $10.7 billion revenues industry wide last year. After publishing a killer game, the last thing you want to do is fail to monetize it due to a lack of billing options, or drive your customers away because too many in-game fraudsters are ruining the fun.

Enabling Innovative Business Models

Online games come in many shapes and sizes - from global MMOs, to casual games, to the next gaming revolution - and each unique game type requires a business model specific to its market demographics. Because of this, a billing solution for online games must have the flexibility to support a wide variety of business models including:

• Subscription billing
• One-time purchases
• Microtransactions
• In-game currency or tokens
• Virtual goods

It must also have the ability to easily support a near unlimited number of pricing plans to take advantage of regional pricing, affiliate networks and customer preferences, while maintaining the scalability to handle spikes that a new game launch brings.

Vindicia's online gaming merchants rely on our solutions to enable a wide variety of business models, from subscription billing for some of the world’s hottest MMOGs to in-game microtransactions for virtual goods and currency in freemium and free-to-play (F2P) games, and any combination in between.

Customer Retention

Vindicia understands that the smallest increase in customer retention results in big revenue increases due to the power of Average Customer Lifetime Value (ACLV) in a subscription business model or monthly Average Revenue per User (ARPU) in a Free-to-Play (F2P) or freemium model. Because of this, we are passionate about finding new and innovative ways to increase customer retention. Our merchants typically experience a 10% lift in customer retention after implementing our system, resulting in a compelling ROI.

We also help merchants who do not yet take advantage of a subscription business model with their customer retention by providing the right tools for customer communication, pricing and promotions in order to enable multiple repeat purchases from their users. We make it easy for company executives to tune their business in order to optimize customer acquisition and retention.

Fraud Management

Online games are particularly vulnerable to fraudulent activity such as stolen credit cards, money laundering (via digital goods and in-game currency transactions), gold farming and friendly fraud. Some experts estimate in high fraud risk industries such as gaming, companies may be losing up to 10% of revenues due to chargebacks alone. A billing solution must provide tools to control fraud and mitigate revenue losses due to chargebacks. Our solutions include capabilities to screen transactions based on their probable chargeback risk and fight the “friendly fraud” chargebacks that do occur.

A Global Industry

Gaming is a global industry, with active gamers across the world composing an active and passionate user community. The last thing any company wants is to turn away customers due to their location, language, or currency. Vindicia has a proven track record of helping our merchants expand into new markets across the globe, by billing in local currencies, sending communications in local languages, and accepting the payment types most popular in that particular region.

Learn More

• Subscription Billing
• Fraud Management
• Global Billing
• Compliance
• Scalability