Consumer Software

Companies that sell enterprise software, provide software-as-a-service, sell software directly to consumers across the globe, or host a platform-as-a-service, all require a billing system that enables them to expand into new markets, offer new promotions, and retain customers to maximize revenue. Independent of your product focus, your billing solution should be a strategic advantage – not a liability.

Business to Consumer (B2C)

For our B2C merchants, the ability to package and promote software offerings in a variety of ways is paramount to their success. Vindicia allows them the ability to respond to market needs instantly – with a new product, promotion, or price – and to stay ahead of the curve in a fast moving industry. We also help our merchants expand into new regions across the globe, by billing in local currency, sending communications in local languages, and accepting payment types popular in that particular region.

A true enterprise-class billing solution must handle not only billing, payment gateway services and tax compliance, but customer communication, billing retries, customer service, account updater services, fraud screening and chargeback management. With Vindicia, all of these features are combined to compose a flexible and scalable offering that truly optimizes customer acquisition and retention for software companies.

Customer retention is a key concept, particularly for those merchants using a subscription billing model. Since the real revenue recognized for each customer acquired is your Average Customer Lifetime Value (ACLV), not your average ticket price, just a small increase in retention will have a dramatic effect on your bottom line. Because of this, Vindicia is keenly focused on finding new and innovative ways to increase customer retention. Our merchants typically experience a 10% lift in customer retention after implementing our system, resulting in a compelling ROI.

Finally, straightforward integration with your existing business systems and processes allows you to maintain full control and ownership of your customers’ data and experience with your brand.

Business to Business (B2B)

For B2B software companies, a billing system must enable the business models that are currently in use while providing enough flexibility to support new ones that will drive business in the coming years. Whether you are taking advantage of a traditional licensing and maintenance model or providing software and services on-demand (SaaS), a B2B billing system should easily allow for online upgrades and licensing. Along with flexibility, a billing solution must be powerful enough to handle everyday needs and reliable enough to always be available, regardless of usage spikes.

Many companies today use homegrown billing solutions which are expensive to maintain and frequently serve as roadblocks that prevent the organization from grabbing the market share and revenue they desire. Most homegrown billing systems are not built to handle subscription billing business models or to handle ongoing regulatory compliance. An outsourced solution can increase flexibility and scalability while dramatically decreasing cost.

Software companies have begun to realize the power of subscription billing to meet revenue goals and provide a higher level of service to their customers. In order to be successful with recurring business models, companies must fully embrace the power and importance of acquiring and retaining customers and maximizing the average customer lifetime value (ACLV). It is critical that their billing system enable these efforts.

Platform as a Service (PaaS)

Platform vendors understand that while they are bringing new ways of approaching traditional software and infrastructure processes, they will need to offer a compelling user experience while managing the usage and billing options for their customers and their customer’s customers. Vindicia’s billing and fraud management solution allows merchants to support a nearly unlimited combination of billing plans, product offerings and promotional abilities.

Since PaaS vendors offer products on behalf of their customers, they shoulder the responsibility of ensuring compliance for their customers. From sales tax liability to a customer’s personal and payment information, this is no small task to manage. A billing solution for this industry must be flexible and extensible enough to manage the complexities, while ensuring compliance and enabling growth around the globe.

Learn More

• Subscription Billing
• Customer Retention
• Compliance
• Vindicia CashBox