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Subscription Billing

Subscription Billing

A subscription billing business model creates predictable revenue streams, which makes it an attractive option for digital businesses.

As a subscription business, your critical metric is average customer lifetime value (ACLV). Clients who successfully implement a subscription business model understand how different components like customer acquisition and retention interact to optimize ACLV. Successful subscription businesses also understand the importance of testing different pricing plans, implementing a regular cohort analysis, and crafting the appropriate up-sell and cross-sell messages. CashBox helps subscription businesses manage all of these challenges.

Subscription billing businesses have two customer pipelines – new customer signups and existing customer renewals. To address this, we constantly innovate and add new capabilities into CashBox that further reduce customer churn and increase your ACLV. CashBox provides a fully customizable system that will retry declined transactions as many times as makes sense for your business, with a business model that charges only for successful transactions. Further, our patent-pending Advanced Retry Technology enhances existing retry logic to add an additional 3-4% to your monthly transaction success rates.

CashBox also allows you to choose and implement the regional payment methods that are appropriate for your subscription service, calculate and collect the relevant regional sales or VAT taxes, and manage the appropriate entitlements for your customers.

Digital businesses rely on campaigns to both attract new subscribers and build brand equity. CashBox brings subscription businesses greater flexibility to define the appropriate promotion and analyze the business impact of that promotion, and to conduct A/B or multi-variate tests to determine the effectiveness of different campaigns.

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Learn more about the Add-Ons of the CashBox Platform for this function
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