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Profile

Kevin Cancilla

Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.

  • Job Title

    Head of Global Marketing

Kevin Cancilla's picture

Blogs by the author

More companies are targeting video game subscriptions and cloud-based gaming.

New Trends in Gaming Monetization – Subscriptions

July 9, 2019 | Kevin Cancilla

More companies are targeting video game subscriptions and cloud-based gaming.

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More than three-quarters of Americans (77%) own a smartphone.

Why You Need a Mobile-First Attitude as a Subscription Business

June 25, 2019 | Kevin Cancilla

Embracing a mobile-first attitude will help subscription businesses reach the largest audience and reduce friction with customers

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Tracking and taking action on essential business metrics can mean the difference between success and failure for subscription businesses.

9 Essential Subscription Business Metrics

June 11, 2019 | Kevin Cancilla

Tracking and taking action on essential business metrics can mean the difference between success and failure for subscription businesses.

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Passive Churn and the Customer Experience

Passive Churn and the Customer Experience

March 26, 2019 | Kevin Cancilla

A cautionary tale that businesses ought to take a lesson from — bad experiences multiplied across the customer base can be seriously damaging.

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Subscription-based businesses must minimize customer churn as much as possible to maximize revenue.

8 Ways to Counter Churn and Increase Customer Retention

March 7, 2019 | Kevin Cancilla

Reducing churn rates and increasing customer retention is the formula for sustained success in the subscription market.

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Look to the data when setting a price.

How to Price a Subscription Service: What Goes into Setting the Best Price?

February 19, 2019 | Kevin Cancilla

Data is the bedrock on which price and business decision-making takes place.

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billboard

Forrester Study Evaluates Increased Revenue and Retention of Vindicia Select

January 31, 2019 | Kevin Cancilla

Forrester Study: The Total Economic Impact of Vindicia Select examines the potential ROI that enterprises may realize by deploying Vindicia Select.

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Subscriptions: The new normal

Subscriptions: The new normal

January 15, 2019 | Kevin Cancilla

Subscriptions are becoming the new normal across industries.

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What the new mobile advertising guidelines mean for subscription companies

What the new mobile advertising guidelines mean for subscription companies

January 8, 2019 | Kevin Cancilla

As mobile ads become more codified, the path will narrow between stellar user experience and paid subscriber conversion. 

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