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Profile

Kevin Cancilla

Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.

  • Head of Global Marketing

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Blogs by the author

How to make the most of promotional offers to increase subscriptions

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7 ways to cultivate an amazing subscriber experience

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The rise of subscription business models in the auto industry

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The complexity of billing after a free trial expires

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5 ways to personalize subscription services for every customer

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What should subscription businesses prioritize with their 2020 budgets?

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What does California's new data privacy law mean for your subscription business?

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How to prepare your subscription business to go global

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5 billing considerations for scaling your subscription business

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