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Profile

Kevin Cancilla

Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.

  • Head of Global Marketing

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Blogs by the author

How to prepare your subscription business to go global

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5 billing considerations for scaling your subscription business

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Tips for responsive billing and subscription payments management

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How to get your subscription business off the ground

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5 Considerations when Selecting a Payment Processor

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Subscriptions and Cancellations: Video Streaming Habits of US and UK Subscribers

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Trends in Gaming Monetization | Vindicia | Build Subscription Revenue

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Why You Need a Mobile-First Attitude as a Subscription Business

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9 Essential Subscription Business Metrics

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*/ The video game industry is ripe for subscription-fueled growth. More companies are targeting video game subscriptions and cloud-based...

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https://www.vindicia.com/sites/default/files/More-than-threequarters-of-Americans-77-own-a-smartphone_1862_40185386_0_14144894_500.jpg

Why You Need a Mobile-First Attitude as a Subscription Business

June 25, 2019 | Kevin Cancilla

Embracing a mobile-first attitude will help subscription businesses reach the largest audience and reduce friction with customers

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https://www.vindicia.com/sites/default/files/Tracking-and-taking-action-on-essential-business-metrics-can-mean-the-difference-between-success-and-failure-for-subscription-businesses_1862_40185389_0_14144807_500.jpg

9 Essential Subscription Business Metrics

June 11, 2019 | Kevin Cancilla

Tracking and taking action on essential business metrics can mean the difference between success and failure for subscription businesses.

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