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Kevin Cancilla | Vindicia | Build Subscription Revenue

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Kevin Cancilla

Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.

  • Head of Global Marketing

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Blogs by the author

5 Considerations when Selecting a Payment Processor

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Subscriptions and Cancellations: Video Streaming Habits of US and UK Subscribers

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New Trends in Gaming Monetization – Subscriptions

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Why You Need a Mobile-First Attitude as a Subscription Business

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9 Essential Subscription Business Metrics

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Passive Churn and the Customer Experience

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8 Ways to Counter Churn and Increase Customer Retention

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How to Price a Subscription Service: What Goes into Setting the Best Price?

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Forrester Study Evaluates Increased Revenue and Retention of Vindicia Select

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