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Kevin Cancilla

Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.

Head of Global Marketing

Blogs by Kevin Cancilla

How to make the most of promotional offers to increase subscriptions

7 ways to cultivate an amazing subscriber experience

The rise of subscription business models in the auto industry

The complexity of billing after a free trial expires

5 ways to personalize subscription services for every customer

What should subscription businesses prioritize with their 2020 budgets?

What does California's new data privacy law mean for your subscription business?

How to prepare your subscription business to go global

5 billing considerations for scaling your subscription business

Tips for responsive billing and subscription payments management

How to get your subscription business off the ground

5 Considerations when Selecting a Payment Processor

Subscriptions and Cancellations: Video Streaming Habits of US and UK Subscribers

Trends in Gaming Monetization | Vindicia | Build Subscription Revenue

Why You Need a Mobile-First Attitude as a Subscription Business

9 Essential Subscription Business Metrics

Passive Churn and the Customer Experience

8 Ways to Counter Churn and Increase Customer Retention

How to Price a Subscription Service: What Goes into Setting the Best Price?

Forrester Study Evaluates Increased Revenue and Retention of Vindicia Select

Subscriptions: The new normal

What the new mobile advertising guidelines mean for subscription companies

European media allies to take down Netflix

Using automation to fight passive churn

How the law affects subscriptions and churn

Why newspapers and online publishers need to address passive churn

Using psychographic data to predict, prevent and combat customer churn

Leverage transaction data to personalize your subscription service

What are the prospects for premium OTT services across the globe?

Passive churn: Understanding the stakes

Vindicia Named to Constellation Shortlist of Top Vendors for Smart Services Digital Monetization

The one-year saga of MoviePass: Trials and tribulations of a subscription disruptor

How to align products to the needs of your super users

Can subscriptions replace ads for publishers?

Can aggregated streaming content become an effective monetization strategy?

Mastering subscription retention by understanding churn

5 things to consider when creating a metered billing structure

Subscription businesses need to understand California's Auto Renewal Law and GDPR

Vindicia earns Card Not Present Judges Choice Award for “Best Subscription / Recurring Billing Solution”

Incorporating voice and 3-D to create a subscription billing user interface design that minimizes churn

Huge rise in willingness of Americans to pay for online news

What's new from Mobile World Congress 2018

Game over: Digital subscriptions are the future for video games as physical disc sales fade

Subscriptions and AI - where do we go from here?

One tip for preventing churn: Make your customers feel like members

The challenges of maximizing revenue from streaming sports events

Anticipating the future of payments and wearables

Why your subscription business must make canceling easy

4 key tips for improving the onboarding experience to prevent early churn

vMVPDs pick up millions of customers as pay-TV providers lose 1,300,000

One thing to consider when targeting niche streaming audiences

Innovations are shaping the way consumers view major sporting events

Streaming music subscriptions are up - how should companies react in 2018?

Can subscriptions save a dying retail chain?

Flexible monetization strategies keep SaaS businesses competitive

What to consider when transitioning to a SaaS subscription model

IoT's success depends on the evolution of its billing systems

Older Americans increasingly find news on social media. How should subscription services respond?

Is Netflix abandoning its roots?

What does the future hold for paid-for digital content?

Creating bundles to increase acquisition and reduce churn

OTT partnerships vs. independent products: Which is better?

Online news publications converting to video

3 acquisition costs you don't want to forget

Encouraging SaaS trial users through the sales funnel

What has Prime Day taught us about subscriptions?

Two channels to add to your SaaS marketing strategy

What will be the next big subscription disruption?

Partnering with publishers: New ways to market subscriptions

Adapting customer service to the subscription billing landscape

Is it best to bow out of the fight for online revenue?

What move should you make when subscribers leave?

Why are Chinese consumers paying for content while Americans won't?

Media publications (and others) can improve subscriptions through podcasts

3 tips to focus your online marketing and eliminate subscription churn

Minimizing churn by anticipating customer preferences

Nintendo toys with free trials - should you?

Companies revamp past services with subscriptions

The 3 biggest takeaways from Google's subscription billing shift

Innovating IoT solutions with subscription billing

As businesses restructure to focus on IoT, subscription billing becomes essential

Succeeding with OTT content in foreign markets

Stopping ad blockers hurts business, but subscription billing saves it

How much will subscribers pay for OTT content?

Using customer experience to support acquisition and retention

Music goes further digital as streaming and subscriptions rise

The relationship between customer acquisition and reduced churn

IoT needs a business model as revolutionary as its tech

How to succeed with a SaaS business model

Strategies to attract new subscribers

Subscription billing best practices

Three unexpected reasons to accept multiple payment types for subscriptions

Questions to ask after every customer cancellation

Personalization insights for subscription billing

Accurately gauging your customer retention rate

Will your business benefit from subscription billing? Questions to ask, data to look for

Payments are evolving - are you ahead?

Why relevant content is more important than ever

Subscription billing is the new normal

Make business decisions out of confidence, not fear

Understanding the scope of online subscription services

Defining your product in a customer-centric manner

Designing IoT products for success

Subscription businesses should reduce friction even when it comes to cancelling

The Road to Account-based Marketing Success: One Company’s Story