vindicia lp

Best Practice Guide for Customer Acquisition

As part of our ongoing efforts to help introduce clarity to the often confusing world of digital commerce, we are happy to announce our latest Best Practice Guide is now available.

The topic is customer acquisition and the guide gives advice and lays out a framework to help companies craft and fine-tune their acquisition strategies. The topics we covered in the guide include:

  • Infrastructure Components
  • Customer Information
  • Acquisition Channels
  • Promotions
  • Metrics
  • Testing, Analysis and Optimization
  • Launching Products
  • Pricing
  • Fraud
  • Payment Methods

As a special treat, we have expert advice on testing from Brooks Bell (@brooksbell), CEO of Brooks Bell Interactive – a direct response marketing & consulting firm that specializes in testing and conversion.

The goal of this guide is to help you sort through all of the available information and find what works best for your company, products and customer demographics. The full link to the new customer acquisition guide is –

If you have any questions about the guide, leave a comment below or ping us online (@vindicia or @jnusser).

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