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Subscription-based businesses must minimize customer churn as much as possible to maximize revenue.

8 Ways to Counter Churn and Increase Customer Retention

March 7, 2019 | Kevin Cancilla

Reducing churn rates and increasing customer retention is the formula for sustained success in the...

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Understanding credit card merchant fees: What are you paying for and who are you paying?

Understanding Credit Card Merchant Fees: What Are You Paying for and Who Are You Paying?

February 26, 2019 | Michael Greco

Learn about the credit card ecosystem, terms and charges in order to deal with the players you must...

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Look to the data when setting a price.

How to Price a Subscription Service: What Goes into Setting the Best Price?

February 19, 2019 | Kevin Cancilla

Data is the bedrock on which price and business decision-making takes place.

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Don't discount the complexity of discounts

Don't Discount the Complexity of Discounts

January 22, 2019 | Michael Isaacs

Every subscription service should understand the power of discounts.

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Subscriptions: The new normal

Subscriptions: The new normal

January 15, 2019 | Kevin Cancilla

Subscriptions are becoming the new normal across industries.

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What the new mobile advertising guidelines mean for subscription companies

What the new mobile advertising guidelines mean for subscription companies

January 8, 2019 | Kevin Cancilla

As mobile ads become more codified, the path will narrow between stellar user experience and paid...

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Guest blog: Why the Vindicia partnership makes sense to Softrax

Guest blog: Why the Vindicia partnership makes sense to Softrax

December 4, 2018 | Vindicia Team Blogs

In this guest blog, Softrax SVP and GM Tom Zauli discusses the expanded partnership between...

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How the law affects subscriptions and churn

How the law affects subscriptions and churn

November 6, 2018 | Kevin Cancilla

Subscription businesses operating across state lines must be highly attuned to the various legal...

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