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Showtime introduces OTT service for $11 a month

Viewers can now enjoy Showtime's original series, sports programming, documentaries and countless movies on their mobile devices. The premium television network will launch an over-the-top service in July that can be accessed on Apple devices, including the Apple TV, iPad and iPhone. 

"Showtime will launch an OTT service that can be accessed on Apple devices."

The service will cost $10.99 a month, but new customers who sign up with Apple in July will receive a 30-day free trial. 

Leslie Moonves, CBS Corporation's president and chief executive officer, said in a statement that this new service will give tens of millions of people access to Showtime's programming. 

"Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology. This works best when you have outstanding premium content - like we do at Showtime - and when you have a terrific partner like Apple - which continues to innovate and build upon its loyal customer base," Moonves added.

Showtime chairman Matt Blank said in a statement that his company is thrilled to offer consumers different ways to subscribe to the network's programming. 

"Our intent is to make Showtime available to viewers via every manner possible, giving them an enormous amount of choice in accessing our programming," Blank explained.

Showtime follows HBO's launch
Showtime is not the first premium television network to offer an OTT service. In April, HBO launched HBO Now, which can be accessed on Apple devices and Cablevision. The service costs $14.99 a month, but people who signed up in April received a free 30-day trial. 

According to CNET, Cablevision is the first pay-TV provider to offer HBO's OTT service. The television company has approximately 3 million customers in the greater New York area. 

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