Users will soon be able to watch TV shows, music videos and other short-form content on their mobile devices for absolutely free. According to a Variety report, the wireless telecommunications provider will launch its OTT video service, Go90, later in the summer and make money from advertising.
The report said the service didn't want to copy TV. "Instead, we wanted to create a mobile-first, video-based app that can keep up with you and your on-the-go social life. One that features completely immersive live and on-demand content, no matter where you are or where you're going. No cord required."
"Verizon will launch its OTT video service, Go90, later in the summer."
Fran Shammo, Verizon's chief financial officer and executive vice president said during the company's second quarter earnings call that the company's OTT service will definitely be ready by the end of the summer. "It won't be the full entire of everything that we contemplate within the product set."
By the end of the year, Verizon expects to offer 20 to 30 channels on the app and feature content from providers like CBS Sports, ESPN, Campus Insiders and Scripps Networks Interactive. Anyone can download the Go90 app for free from Google Play and the App Store, but some of the content will only be available to Verizon customers.
Verizon plans to differentiate itself from other OTT services by offering live college games, according to Rapid TV News.
Terry Denson, vice president of content acquisition and strategy at Verizon said in a statement that sports fans have a lot of passion and want instant access to colleges sports games.