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Subscriptions: The new normal

Subscriptions: The new normal

January 15, 2019 | Kevin Cancilla

Subscriptions are becoming the new normal across industries.

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What the new mobile advertising guidelines mean for subscription companies

What the new mobile advertising guidelines mean for subscription companies

January 8, 2019 | Kevin Cancilla

As mobile ads become more codified, the path will narrow between stellar user experience and paid subscriber conversion. 

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Guest blog: Why the Vindicia partnership makes sense to Softrax

Guest blog: Why the Vindicia partnership makes sense to Softrax

December 4, 2018 | Vindicia Team Blogs

In this guest blog, Softrax SVP and GM Tom Zauli discusses the expanded partnership between Vindicia and Softrax.

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European media allies to take down Netflix

European media allies to take down Netflix

November 19, 2018 | Kevin Cancilla

European media is partnering up to stop the spreading influence of Netflix.

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Using automation to fight passive churn

Using automation to fight passive churn

November 13, 2018 | Kevin Cancilla

Addressing failed payments with automation technology can help subscription businesses capture lost revenue.

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How the law affects subscriptions and churn

How the law affects subscriptions and churn

November 6, 2018 | Kevin Cancilla

Subscription businesses operating across state lines must be highly attuned to the various legal restrictions regarding the industry.

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Why newspapers and online publishers need to address passive churn

Why newspapers and online publishers need to address passive churn

October 30, 2018 | Kevin Cancilla

Online publishers need to be aware of best practices in combating passive churn.

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Using psychographic data to predict, prevent and combat customer churn

Using psychographic data to predict, prevent and combat customer churn

October 23, 2018 | Kevin Cancilla

Psychographic data is valuable for subscriptions-based businesses to analyze.

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