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IoT's success depends on the evolution of its billing systems

IoT's success depends on the evolution of its billing systems

October 27, 2017 | Kevin Cancilla

The Internet of Things has increased in scope over the last years. But the promising future could be undercut by one thing: poorly designed billing.

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Older Americans increasingly find news on social media. How should subscription services respond?

Older Americans increasingly find news on social media. How should subscription services respond?

October 24, 2017 | Kevin Cancilla

Pew Research found the slight increase in the number of Americans who get news from social media is primarily driven by specific demographics. 

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Is Netflix abandoning its roots?

Is Netflix abandoning its roots?

October 17, 2017 | Kevin Cancilla

In the Hulu vs. Netflix battle, the latter company appears to be taking an interesting strategy.

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What does the future hold for paid-for digital content?

What does the future hold for paid-for digital content?

October 10, 2017 | Kevin Cancilla

Publishers looking to the future need to make channel revenue predictions. A new report from Vindicia and MTM provides fascinating insight.

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Creating bundles to increase acquisition and reduce churn

Creating bundles to increase acquisition and reduce churn

October 5, 2017 | Kevin Cancilla

Telco bundles shouldn't be limited to video or messaging. Telecoms can partner with any service provider that operates on a subscription model.

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OTT partnerships vs. independent products: Which is better?

OTT partnerships vs. independent products: Which is better?

September 27, 2017 | Kevin Cancilla

Over the past two years, telcos have realized they can’t let the OTT market take away subscribers and saturate their infrastructure. 

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Online news publications converting to video

Online news publications converting to video

September 21, 2017 | Kevin Cancilla

Publishers shouldn't forget to encourage viewers to become paying subscribers.

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3 acquisition costs you don't want to forget

3 acquisition costs you don't want to forget

September 13, 2017 | Kevin Cancilla

Businesses should make note of these three metrics when tracking customer acquisition costs.

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