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OTT partnerships vs. independent products: Which is better?

OTT partnerships vs. independent products: Which is better?

September 27, 2017 | Kevin Cancilla

Over the past two years, telcos have realized they can’t let the OTT market take away subscribers and saturate their infrastructure. 

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Online news publications converting to video

Online news publications converting to video

September 21, 2017 | Kevin Cancilla

Publishers shouldn't forget to encourage viewers to become paying subscribers.

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3 acquisition costs you don't want to forget

3 acquisition costs you don't want to forget

September 13, 2017 | Kevin Cancilla

Businesses should make note of these three metrics when tracking customer acquisition costs.

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Encouraging SaaS trial users through the sales funnel

Encouraging SaaS trial users through the sales funnel

September 1, 2017 | Kevin Cancilla

What makes active trial users more likely to purchase a software as a service (SaaS) product?

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What has Prime Day taught us about subscriptions?

What has Prime Day taught us about subscriptions?

August 23, 2017 | Kevin Cancilla

Amazon Prime Day's increasing popularity is evidence of the benefits of giving subscribers additional, exclusive perks.

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Mobile news sites can now attract people of all ages

Mobile news sites can now attract people of all ages

August 15, 2017 | Vindicia Team Blogs

Per Pew Research, over half of Americans consume news on a mobile device. The increase is particularly stark among people 50 and older.

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Two channels to add to your SaaS marketing strategy

Two channels to add to your SaaS marketing strategy

August 8, 2017 | Kevin Cancilla

Multichannel marketing is important, but which channels work best to reach SaaS customers?

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What will be the next big subscription disruption?

What will be the next big subscription disruption?

August 1, 2017 | Kevin Cancilla

Many emerging subscription services are simply repackaging of existing products: games, media, subscription boxes. 

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