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Subscriber Acquisition and Retention in an OTT World

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As the over-the-top (OTT) video services market continue to grow, providers across the competitive landscape have two main concerns: Getting new subscribers and keeping the ones they have. While these two basic market elements drive virtually every single decision, executives in the streaming video industry still face a number of questions, such as:

How can OTT providers do a better job attracting and retaining customers?

What customer acquisition levers are available to competitors in the space?

Which retention strategies are working, and which are not?

Download this actionable eBrief produced by the industry experts at FierceCable and discover the answers to these and other important questions.

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