Allrecipes

Allrecipes

More customers are renewing their subscriptions since we turned to Vindicia. Our transaction success rates have climbed by as much as 10 percent.

Paul Kriloff
,
Senior Manager of Customer, Revenue and Customer Acquisition, Marketing, Allrecipes

Allrecipes is the world’s largest digital food brand, with 19 sites serving 24 countries in 13 languages. Each year 40 million home cooks will visit Allrecipes 1.5 billion times across smartphones, tablets, and PCs, consuming 4 billion pages of shared food experiences to solve everyday food needs.

Challenge

Solution

  • The Vindicia® CashBox® subscription billing solution delivers go-to-market flexibility and improves subscriber retention while enhancing the customer billing experience.

Results

  • Allrecipes has improved retention by 4% and enhanced its customer acquisition processes with Vindicia.

Read the complete success storyVisit the Site

 

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