Mind Candy

Mind Candy

Ours is a unique industry and we chose Vindicia for its expertise and breadth of experience in the online gaming market. We require a solution that can handle subscriptions and one-time payments as well as the PCI compliance burden. We know we’re covered with CashBox.
Divinia Knowles
,
Chief Financial Officer, Mind Candy

Mind Candy is an entertainment company that creates extraordinary brands with online games at their heart. Moshi Monsters is a free-to-play, fun-filled virtual world of adoptable pet monsters, combining adorable virtual pets, safe social networking, games, educational puzzles, stories and missions for children aged 6-12. 50 million monsters have been created to date making Moshi Monsters one of the world’s fastest growing children’s sites.

Industry

  • Online Gaming

Challenges

  • Scaling a rapidly-growing online games business globally
  • Having business model flexibility to support free-to-play, subscriptions and one-time payments
  • Achieving seamless business and financial reporting
  • Processing transactions worldwide

Solution

  • Vindicia® CashBox®, a scalable SaaS marketing, CRM and subscription billing solution that supports multiple business models, bills in every region worldwide, and provides dashboards and over 20 reports with real-time metrics on business and financial data

Results

  • Supported rapid growth – 2M new players per month
  • Increased monthly player retention – added a significant uplift to top line revenue
  • Enabled billing worldwide
  • Provides on-demand reporting capabilities / real-time metrics
  • Reduces PCI compliance burden

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