Demand Generation Marketing Manager

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Reporting to the Head of Global Marketing, the Demand Generation Marketing Manager is responsible for developing and executing multi-channel integrated marketing campaigns for lead generation, customer acquisition, and customer retention that lead to sales-ready pipeline opportunities.


  • Develop and execute high-impact, multi-channel marketing campaigns worldwide to increase demand, qualified leads, pipeline and bookings for Vindicia products and services
  • Target key accounts through an account-based marketing strategy that enables sales to gain traction with the identified stakeholders
  • Plan, direct and execute marketing and sales strategies and initiative in the target accounts or regions
  • Track, monitor and drive all web marketing tools, including search engine optimization (SEO) and pay-per-click advertising
  • Ensure demand generation programs align with product management and marketing value propositions
  • Work with the growth team and management to define program strategies that reflect objectives and expected results tracked to actual ROI
  • Direct creative agency efforts to bring innovative offers and creative campaigns for target customer segments
  • Ensure that test and learn methodologies are employed and that all marketing programs present a consistent brand image
  • Manage email campaign development and execution, through list segmentation, campaign management and analysis, to drive customer cross-sell, upsell, and retention and revenue optimization
  • Build on social media and webcast program successes to garner even better results – driving new value
  • Increase inbound leads through a combination of online and offline marketing programs and maximize the conversion of site visitors to qualified leads
  • Submit creative briefs with thorough direction for creative team and vendors, including campaign objectives, strategies, key messaging, and other requirements
  • Manage budget allocations for corporate marketing programs, international, and partner programs
  • Work in a collaborative team environment with global and corporate stakeholders
  • Act as a taskforce leader on more complex projects interfacing with cross-functional departments
  • Coordinate with vendors, agencies, and purchasing to ensure cost efficiencies, dependability, security of information and scheduling flexibility
  • Work closely with business development representatives and sales team to keep them informed about on-going campaigns

Minimum Experience Requirements

  • 5+ years experience in a marketing organization managing lead generation programs in B2B SaaS technology or similar
  • Hands-on experience in direct response marketing, with at least 1-2 years focusing on email campaign management
  • Accomplished in creating successful integrated programs that leverage print, online, social media, events and other channels in attracting prospects
  • Proven success at developing and managing marketing campaigns for technology products
  • Proven ability to deliver projects from strategy to implementation on time, while achieving or exceeding results estimates
  • Strategic thinker with the ability to manage multiple tasks simultaneously
  • Strong problem solving and analytical skills
  • Strong verbal and written communication skills
  • Extensive knowledge of email marketing industry "best practices" and how to resolve deliverability issues
  • Strong project management and prioritization skills – ability to work efficiently and meet deadlines in a cross functional, team-based environment
  • Desire to work hard in a fast-paced, dynamic environment
  • Ability to simultaneously manage multiple projects

Personal Characteristics

  • Indomitable work ethic: The successful candidate will reject setbacks and will enthusiastically persist until ambitious goals are achieved. He or she will be resourceful and innovative at tackling complex technical challenges in a sustainable, proactive fashion
  • Passionate commitment to the customer and to product quality: Champions the product and the customer's needs and implements a model of continuous improvement in both company goals and project-related tasks
  • Accountability: Results-oriented team player who leads by example, holds himself or herself accountable for performance, takes absolute ownership, and champions all aspects of customer and product initiatives
  • Maintain a cool head under pressurized situations: Always accepts that “the customer comes first”
  • Flexibility and adaptability: Switch gears in various high-stress situations and apply him or herself to quickly learn new technologies and adopt new methodologies
  • Efficient and creative: Think outside the box find the efficient solution to problems
  • Skilled communicator with issue resolution skills: Strong interpersonal and communications skills