Upcoming Events

CASBAA Taiwan in View 2017 | Taipei

  • June 22, 2017
  • Mandarin Oriental, Taipei, Taiwan

CASBAA turns the spotlight on Taiwan with CASBAA Taiwan in View 2017, an informative international seminar on cable TV policies and practices. The seminar will consist of international and Asia Pacific experts and thought leaders. CASBAA is the association for the multi-channel audio-visual content creation and distribution industry across Asia with a mission is to promote industry growth in the region. In so doing, it seeks to represent via government advocacy and interaction with trade organizations; inform via conferences, roundtables, newsletters and publications; and connect via networking opportunities and informal gatherings. 

Presentation: Building an OTT Subscriber Acquisition Strategy | Michael Greco, VP Asia Pacific, Vindicia

You have launched your OTT service and are looking for ways to acquire more subscribers. Vindicia will share various acquisition strategies being deployed by leading brands (BBC, NASCAR, NBA, NFL, Telstra). Equally important after you have acquired those customers is how you keep them longer – or in other words, how you increase the customer lifetime (CLT). Vindicia will provide examples of how to acquire customers, keep them longer, and increase revenue.