Past Events

CMO Council Dinner | Los Angeles

  • October 24, 2017
  • Los Angeles | Venue Information Forthcoming

The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. Participants will be invited to share their views on the pains, challenges, and best practices they are utilizing to more effectively engage and optimize customer revenue strategies in their digital commerce environments.

Among key issues discussed at previous events:

  • Is every organization poised to disrupt their own model and establish new revenue opportunities?
  • How do customers expect to be engaged, and how are leading brands disrupting their own business models to transform and innovate?
  • How do businesses deliver membership experiences in the age of always on digital and customer experiences? How are relationships established and value being delivered?
  • What are the pitfalls and learnings from pioneers in key subscription and value-added markets – can anyone join and drive a recurring revenue model?
  • What are the best-kept secrets of leaders who have driven new routes to revenue?
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