Upcoming Events

Live Digital Workshop | Subscription Accelerator: Advanced Retention Strategies for Media and Publishing

  • June 24, 2020 | 1:00 - 4:00 pm EDT

The media and publishing industry continues to face a mix of opportunities and challenges during these times. Businesses are eager to accelerate customer acquisitions through innovative monetization approaches, but enabling advanced retention strategies are just as important to keep existing subscribers. As expanded freemium models and new distribution methods are being explored to maintain growth, and advertising revenues are hurting, what should media and publishing businesses be considering when planning and executing on their current strategy?

In this workshop, we’ll explore:

  • The need for a flexible approach to subscription monetization and extending customer lifetime value with churn reduction techniques
  • Actionable insights to gain across the subscription lifecycle to address today's novel challenges and opportunities 
  • Case studies from across the industry, including expanding reach through distributors/resellers and new approaches to bundling services

Space is limited, so register today.