Upcoming Events

Live Webinar | Acquiring and Retaining Digital Customers: 2017 Best Practices and Trends

  • February 8, 2017 | 11:00 am PST

As we enter 2017, innovative magazine publishers continue to roll out new digital subscription strategies that leverage “big data” and subscriber analytics to create successful new digital products. The goal is to retain current print subscribers, reach a new generation of mobile consumers, and grow predictable, recurring revenue streams.

To remain competitive, magazine publishers require modern subscription capabilities that provide a frictionless buying experience. Steve Booth, industry monetization expert and Vindicia VP, will discuss the rapidly changing digital content monetization landscape. He will highlight the enterprise-class innovations happening within consumer-facing subscription billing services, and give real-world examples from leading media brands such as Meredith’s Allrecipes.com and Next Issue Media’s Texture service – known as “the Netflix of magazines.” This actionable, live webinar will focus on winning strategies and best practices such as:

  • Using the data and analytics from your billing platform to know your audience and optimize your revenue stream
  • Building payhalls, not paywalls
  • Refining your vertical by leveraging the “Network Effect”

Don’t miss this opportunity to learn how your organization can deploy similar practices to create recurring revenue business strategies and products that respond to on-demand, mobile consumers.

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