Upcoming Events

Live Webinar | Subscriptions and Cancellations: Video Streaming Habits of US Subscribers

  • August 28, 2019, 11:00 am to 12:00 pm PDT

Vindicia commissioned nScreenMedia to examine consumer relationships with streaming video services and their viewing behaviors. The result is the detailed research study Keep My Customer – Why Consumers Subscribe to, Stay with, Cancel, and Come Back to Online Video Services. Join us for a live webinar hosted by nScreenMedia Founder and Chief Analyst Colin Dixon, along with Vindicia Marketing Manager Mark Bishop, as they delve into the actionable research findings for US consumers.

The comprehensive study surveyed 1,000 US consumers, all of whom use subscription video on demand (SVOD) services. Key results to be discussed during the webinar include:

  • 70% of households have a subscription to at least one streaming video service
  • The average viewer subscribes to 3.4 streaming services and pays an average of $8.53 per service
  • Discounted offerings are an under-exploited opportunity for SVOD service providers
  • Involuntary cancellations are a substantial problem for the industry