The U.S. cable industry’s broadband advantage and aggressive bundling stance provide ample reason for optimism without negating the competitive and regulatory challenges that loom large. Operators are entering a new phase in the video segment that will require a delicate balance between maintaining the business advantages of channel aggregation while embracing the skinny bundle with multiscreen access and time shifted content to appeal to new consumer viewing patterns. To fine tune your strategy, you need the proper insight. Register today for the SNL Kagan Multichannel Summit.
Presentation: At evening cocktail reception (November 16 at 5:15 pm EST)
Presenter: Chris Allan, Regional Director of Sales, Vindicia