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Presented by: Robbie Kellman Baxter | Hosted by: Vindicia
In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution.
This is the Membership Economy. Author Robbie Kellman Baxter will describe strategies to turn ordinary customers into members for life. She will share some key concepts from her book, The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue, published by McGraw-Hill (March 2015).