Three Keys to Delivering the Ultimate OTT Experience.
Right now, OTT services abound. From incumbents like Netflix and iTunes to quirky point players like Sling and Hulu, there’s no shortage of on-demand content from a range of sources, each with their own approach to programming and definition of ‘premium.’ While I’d love to predict a day when tuning in is as simple as the days of yore, the future is more likely a mosaic of sources that consumers will have to navigate and subscribe to. It’ll be on marketers toeducate them and on billing platforms to monetize them. For now, here’s a snapshot of how to make ‘premium’ worthy of the name.