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Vindicia Chosen By LogMeIn to Optimize Customer Retention and Subscription Renewals

  • Oct 09, 2012

Subscription-based SaaS Leader Deploys Vindicia Select as Key Part of Retention Operations.

BELMONT, Calif. – October 9, 2012 – Vindicia, the leading provider of subscription billing solutions for the digital economy, today announced that LogMeIn has implemented Vindicia® Select™ to enhance its customer retention rates, improve overall customer lifetime value and increase revenue. Launched in July, Vindicia Select allows digital businesses to keep an existing subscription or recurring billing platform, while taking advantage of Vindicia’s unique acquisition and retention technologies including the patent-pending ART™ technology built into the Vindicia product suite.

LogMeIn’s essential cloud remote access, collaboration, IT management and customer care services are used by millions of people to quickly, simply and securely connect to devices, data and other people.

In today’s online global marketplace, the ability to successfully acquire and retain subscribers is paramount to long-term growth. Surprisingly, many of today’s most successful digital businesses are losing the revenues associated with 10-15 percent of their customer base because of preventable churn.

Vindicia Select, and the underlying ART technology, successfully processes 30-40 percent of these failed transactions and returns them to a company's existing subscription billing system for future recurring billing.

“Early results across our client base are proof of the value of the patent-pending IP we’ve put into Vindicia Select,” said Vindicia CEO Gene Hoffman. “LogMeIn is a great example of a hugely successful subscription-based SaaS business that can benefit greatly from adding Vindicia Select to an already existing billing platform to optimize their customer retention numbers even further.”

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About Vindicia

Vindicia is the leading provider of marketing and selling automation for the Digital Economy. We enable digital leaders to optimize their customer acquisition and retention capabilities across a variety of online markets via our SaaS solution, Vindicia CashBox®. We have processed over $6 billion globally and generate over $75 million in annual incremental revenue for our clients. Our clients include TransUnion Interactive, Intuit, Activision Blizzard, IAC, Bloomberg, and Next Issue Media. To learn more, please visit www.vindicia.com