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BELMONT, Calif. — April 10, 2012 — Vindicia, the leading provider of marketing and selling automation for the Digital Economy, today announced that it has added enhanced usage billing (or pay-per-use) support to CashBox, the industry's premier on-demand marketing, CRM and billing engine behind today's top digital businesses.
Available now, today's enhancements to the CashBox platform help clients implement additional business models by making available a variety of usage-based pricing options, including license-based, variable usage, highest-tier usage and flat-fee pricing. Furthermore, these additional usage-based billing scenarios, along with the underlying rating capabilities, build on CashBox's already broad spectrum of business model support -which includes subscriptions, microtransactions, virtual currencies, hybrids and more- greatly extending its many business benefits, and allowing clients to maximize customer acquisition and retention on a global basis.
The maturing of the SaaS market cuts across many sectors, including marketing and billing solutions for digital businesses. With global adoption on the rise, SaaS related spend is expected to continue to explode over the next several years and, according to Gartner, grow from $14.5 billion this year to $21 billion by 2015.
"Customers pay for convenience and flexible billing options are a necessary competitive differentiator and key revenue driver for any digital business," said Gene Hoffman, Chairman and CEO, Vindicia. "Our goal is to support the broadest set of business models and focus on maximizing customer lifetime value and revenue on behalf of our clients. We simplify the billing process so that our customers can focus on what they do best, whether that's developing a SaaS service or delivering a rich media entertainment offering."
Vindicia is the leading provider of marketing and selling automation for the Digital Economy. We enable digital leaders to optimize their customer acquisition and retention capabilities across a variety of online markets via our SaaS solution, Vindicia CashBox. We have processed over $4 billion globally, and generate over $75 million in annual incremental revenue for our clients. Our clients include Symantec, TransUnion Interactive, Intuit, Activision Blizzard, Bloomberg, and Next Issue Media. To learn more, please visit www.vindicia.com