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REDWOOD CITY, CALIFORNIA, June 19, 2014 - Bryta Schulz has been named senior vice president of marketing at Vindicia, which powers the world’s leading digital subscription engines with a platform that keeps consumers connected to the subscription services they love, and companies connected to the subscription revenues they need.
In her new role, Schulz will be responsible for facilitating Vindicia’s global expansion and reinvigorating its business-to-consumer company focus.
“Bryta’s exemplary track record in high growth and technology industry leadership is a tremendous advantage for us,” said Gene Hoffman, chairman and CEO of Vindicia. “We continue to rapidly expand into new markets even as our team grows to better serve our clients and we add to our enviable ecosystem of partners and customers. We will rely on Bryta’s expertise to help us capitalize on and further build this outstanding narrative.”
Schulz brings more than 25 years of technology industry experience to her new position with Vindicia. Noted for her ability to help companies achieve the next level of growth, she previously spearheaded similar initiatives at several large enterprises including RSA Security, Symantec and Thales. Her deep expertise in creating, managing and promoting brands allows her to clearly articulate how Vindicia’s innovative subscription billing platform can reduce churn and substantially increase revenue – in months, not years — for client companies like Intuit, Mind Candy and Vimeo.
“We are only just beginning to see how the subscription business model is changing the way we consume goods and services across the globe,” said Schulz. “Whether it’s DirectTV, Telstra, NFL, Vimeo, Netflix, Hulu, or any other digital subscription, Vindicia helps ensure we get the right content for us, on the device of our choosing, exactly when we want it. That kind of excellence gives me, as a marketing professional, much to work with.
“I am profoundly honored to join the great team Vindicia has built at such an exciting inflection point for the company,” Schulz added.
Schulz comes to Vindicia from GoGrid, a privately held IaaS (Infrastructure as a Service) provider, where as vice president of marketing she led the company through a period of outstanding growth. Prior to GoGrid, she was vice president of product marketing for Thales Information Security Systems, the world leader in Critical Information Systems and Cybersecurity.
Vindicia keeps consumers connected to the subscription service they love, and companies connected to the subscription revenues they need. The company helps others thrive in an increasingly subscription-based economy by keeping recurring billed services and digital goods flowing, profitable and available. Vindicia combines cutting edge customer acquisition methods with advanced customer retention technologies, while maintaining unmatched scalability and 99.99% up-time. Vindicia clients include TransUnion Interactive, Intuit, IAC, Bloomberg, Vimeo and Next Issue Media.