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TCLV (Total Customer Lifetime Value) | Vindicia | Build Subscription Revenue
Glossary

TCLV (Total Customer Lifetime Value)

Calculates the total recurring charges over the lifetime of a subscription. TCLV is a key performance metric for SaaS or subscription-based businesses. For instance, a three year contract billed annually at $15,000 per year would have a total contract value of $45,000, assuming there are no activation or set up fees.