Amazon beefs up digital content, shares hit record high
Online retailer Amazon.com (NASDAQ:AMZN) said it struck a deal with NBCUniversal Cable to expand digital content offerings, as its share price touched record highs.
The Seattle, Washington-based company's stock hit a record high of $246.87 per share on the Nasdaq, earlier Friday.
Shares are now up two per cent trading $246.01 each.
The ubiquitous electronic and book retailer will see its Prime Instant Video catalogue include shows like "Parks and Recreation," "Heroes" and "Battlestar Galactica."
The Amazon Prime membership fetches $79 a year offering customers free two-day shipping, unlimited instant streaming of online movies and TV episodes.
Amazon's Prime Instant Video now has more than 22,000 movie titles and TV episodes, which can be streamed on devices like Kindle Fire, Xbox 360, Playstation 3 and Roku.
"We continue to invest heavily in our content selection for Prime members," digital content director Brad Beale said in a statement...