BenchPrep shifts to subscription model for interactive online courses
BenchPrep, a Chicago-based startup that offers interactive online courses for test preparation, is moving to a subscription-based business model, which could help it better access institutional customers, such as universities, community colleges and public libraries.
Hoping to make its online learning platform a stickier place for students, interactive course startup BenchPrep is moving to a subscription model.
Since the Chicago-based company launched last year, it has charged students on a per-course basis for access to its digital test prep and curriculum-focused courses, which include licensed textbook content from dozens of top education publishers, including McGraw Hill, Pearson, O’Reilly Media and Cengage Publishing.
On Tuesday, the startup is announcing that it will continue to offer its professional and certification courses on a per-course basis, but will shift to a subscription model for courses appropriate to high school, college and graduate students....