Fortune Introduces ‘Freemium’ App Edition
Fortune is introducing today a new iPad edition that presents readers with a visually appealing mix of free and paid content, an effort to make the app worth swiping through even if you're not a subscriber.
Fortune's iPad app, like those of most magazines, had previously opened to a storefront -- offering nothing to see until you open your wallet or show that you already subscribe.
"Most of the industry has little or no contact with the consumers who have downloaded the shell but have elected not to become regular issue buyers or subscribers," said Jed Hartman, group publisher for Fortune and CNNMoney.com. "This creates a dialogue and relationship with them."
Exceptions to the storefront-first approach, such as The Atlantic, are rare. And Fortune, part of Time Inc., is trying to better integrate the paid and unpaid content than others that have tried something similar...