Is the future of videogames freemium?
A shift is happening in the way we pay for and consume games.
For as long as the games industry has existed, it has followed the same model – cash up front for a complete product – but over the last couple of years that model has started to struggle, both in terms of revenue generated and the way gamers and developers perceive it.
Step forward free-to-play, a method of collecting revenue that’s based on microtransactions within the gaming experience, with no upfront outlay whatsoever. You download a game, play it for as long as you like for nothing at all, paying only for in-game items designed to expand and enhance your experience
‘We truly believe that the free-to-play model is the fairest for developers and for gamers.’ says Peter Holzapfel of Crytek, a developer that’s one of the torchbearers for free-to-play. Crytek has made a commitment to the model, with CEO Cevat Yerli stating more than once that freemium is the only viable future for the gaming industry...