Making online readers pay the Slovakian way
Getting readers to pay online was never going to be easy. But a Slovakian start-up has succeeded by hosting a range of titles behind a common paywall. And they're expanding.
The idea is to give readers full access to several publications for one flat, monthly fee. It's a bit like the common, content bundle we know from cable television subscription models. And it seems to be the ticket for news junkies in Slovakia.
Eleven of the country's top national publications have agreed to relocate behind a common paywall run by Piano Media.
Piano Media, which launched the service in May 2011, says publishers tend to move between 10 and 20 percent of their content behind the wall.
"When you look at the content, it's very different from publisher to publisher," said Tomas Bello, the company's founder and CEO, in an interview with DW...