Media‚ entertainment digital spend to rise 21%
SA's entertainment and media companies have reached the "end of the digital beginning"‚ with digital activities now becoming the "new normal" for traditional media companies‚ according to a report by professional services firm PwC.
Digital spending in the local entertainment and media industry is expected to increase at an approximate 21% compound annual rate during the next five years‚ according to PwC's South African entertainment & media outlook 2012-2016‚ released on Monday.
Although comprising 20.4% of overall spending in 2011‚ digital channels will generate 52% of the total increase in spending during the next five years. This will largely be driven by the expanding internet market‚ broadband penetration as well as consumer spending on television subscriptions and video games....