Rdio will pay musicians $10 per new signup
Startup to incentivize skeptical, revenue-starved artists to push product.
While online music fans have lots of great streaming options out there (Spotify, Rdio, Pandora, and others), musicians are often less excited about the idea, given that the royalties are usually smaller than they traditionally have been. (Welcome to the club, dudes!) Some big-name artists, including Adele and Coldplay, have kept their tracks off of online streaming services for fear that they cut into album sales.
But on Tuesday, Rdio has now announced a new incentive program to help artists sign up fans. They’ll earn $10 each time a fan signs up through “social sharing.”
“There is no art without artists," said Rdio's founder Janus Friis, in a totally non-ironic statement. Friis, an entrepreneur, is the Danish cofounder of Skype, and before that, one of the original P2P networks, Kazaa...